Job Title

Digital Performance Marketing Lead @ Morning MadeJoin to apply for the Digital Performance Marketing Lead @ Morning Made role at HatchDigital Performance Marketing Lead @ Morning Made1 day ago Be among the first 25 applicantsJoin to apply for the Digital Performance Marketing Lead @ Morning Made role at HatchThis is a Digital Performance Marketing Lead role with Morning Made via Frenly based in Surry Hills, NSW, AUThis role is accepting applications on Hatch. Follow the "Apply" link to create a Hatch profile and "Send a Match Request" for this job.Frenly''s client, Morning Made are on the hunt for an exceptionally talented, driven, and ambitious Digital Performance Marketing lead t to join our dynamic team. In this pivotal role, you''ll lead the charge on key growth channels including email marketing, paid media, CRO, and SEO directly shaping Morning Mades market presence and significantly influencing our growth. If you''re passionate about delivering measurable impact, thrive in high-energy environments, and are excited by the challenge of driving explosive growth, this is your chance to make a real difference.Key Responsibilities:Email & SMS MarketingCreate, optimise, and scale automated email and SMS campaigns (welcome, cart abandonment, win-back, retention).Conduct rigorous A/B testing (subject lines, send times, creative) to enhance engagement and revenue.Analyse and report on key email metrics: open rates, CTR, CVR, LTV.Audit user experience and website performance to identify and remove friction points.Collaborate with design and development teams on UX/UI improvements and technical enhancements.Run consistent CRO experiments, monitoring metrics such as CVR, AOV, and bounce rate.SEO & Organic GrowthLead technical SEO, keyword research, and content optimisation.Coordinate backlink outreach and on-page SEO strategies.Regularly track SEO performance, refining strategies based on organic traffic and revenue.Paid Advertising (Meta, TikTok, Google)Launch, manage, and optimise paid campaigns across Meta, TikTok, and Google Ads.Monitor key metrics (ROAS, CPA, CAC), adjusting bids and creative strategies accordingly.Collaborate closely with the Brand team on campaign creative to maximise ad performance.Cross-Functional Collaboration & ReportingPartner with Brand, Creative, Analytics, and Supply Chain teams to ensure strategic alignment.Produce clear, actionable weekly and monthly performance reports.Manage and optimise our marketing technology stack (Klaviyo, Shopify Plus, Google Analytics, SEMrush).What Youll Bring35 years experience in performance marketing within a high-growth e-commerce or DTC brand.Proven success driving at least 2030% revenue uplift via digital marketing channels.Hands-on expertise with Klaviyo (or similar), Shopify Plus, Google Analytics, Meta and Google Ads.Strong analytical skills and comfort with data-driven decision-making.Excellent communication and project management skills, comfortable collaborating across multiple teams.Proactive, organised, and able to manage multiple projects simultaneously.Nice-to-HavesExperience with influencer, affiliate, or DSP advertising channels.Familiarity with CRO platforms such as Optimizely or VWO.Basic HTML/CSS knowledge for quick edits or testing.Passion for health, wellness, or sustainable FMCG brands.???? Please consider applying even if you don''t meet 100% of whats outlined ????Key Responsibilities Leading email and SMS marketing Collaborating cross-functionallyKey Strengths Performance marketing experience Communication and project management skillsWhy Morning Made is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career thats right for them. So when you apply you have the chance to show more than just your resume.A Final Note: This is a role with Morning Made not with Hatch.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesFood and Beverage ManufacturingReferrals increase your chances of interviewing at Hatch by 2xGet notified about new Digital Specialist jobs in Sydney, New South Wales, Australia.North Rocks, New South Wales, Australia 9 hours agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 4 weeks agoSilverwater, New South Wales, Australia 15 hours agoSydney, New South Wales, Australia 3 weeks agoMarrickville, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 3 weeks agoDigital Marketing Specialist - Customer ExperienceMascot, New South Wales, Australia A$90,000.00-A$100,000.00 2 weeks agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 2 weeks agoNorth Sydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 9 hours agoSydney, New South Wales, Australia 5 days agoSurry Hills, New South Wales, Australia 2 weeks agoSurry Hills, New South Wales, Australia 13 hours agoDigital Specialist - Paid Social & CreativeSydney, New South Wales, Australia 6 days agoSenior Specialist, Digital KAM & PlatformsSydney, New South Wales, Australia 2 weeks agoOnline-Marketing Opportunity with Flexible Hours!Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 5 days agoAI Content & Marketing Automation Intern - Q3 2025North Strathfield, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 14 hours agoSydney, New South Wales, Australia 15 hours agoNorth Sydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 1 month agoMedia & Digital Manager - Van Cleef & Arpels, OceaniaSydney, New South Wales, Australia 10 hours agoWere unlocking community knowledge in a new way. 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