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Join to apply for the Creative Strategist role at GembaJoin to apply for the Creative Strategist role at GembaGemba is a leading organisation in Sports and Entertainment across Strategy, Data & Analytics, Insights and Communications.Gembas name is inspired by the Japanese origins of the word, to find the source of the truth. Since 2006 we have demonstrated a passion for understanding fans. In a sport and entertainment world that is becoming increasingly competitive and fragmented, fan insight is critical.We deliver results for our clients. Whether it be better commercial outcomes or driving greater participation, this is our ultimate proof point, demonstration of shaping a better future for sport & entertainment.About The RoleAt Gemba, we live at the intersection of insight, strategy, and creativity and we do it through the lens of sport and entertainment. As a Creative Strategist, youll be a critical bridge between data and ideas, helping world-class brands unlock cultural relevance through compelling stories, fan-first thinking, and strategically grounded creative.Youll shape campaigns and brand initiatives that live where fans, brands, and culture collide.***Please note that there is one role available that can be based out of either our Melbourne OR Sydney offices.ResponsibilitiesUnearth and distil consumer, category, and cultural insights that drive deeper connection with fans.Lead and interpret bespoke research in collaboration with our Insights team to shape strategy.Stay across pop culture, fandom trends, and entertainment behaviours to inform creative thinking.Brand & Campaign StrategyCraft insight-rich creative briefs that inspire and direct creative teams.Develop brand positioning, campaign frameworks, and content strategies tailored to sport and entertainment contexts.Translate strategic thinking into narrative presentations for internal and external stakeholders.Partner closely with Creative, Content, and Experience teams to ensure ideas are both culturally resonant and strategically sound.Contribute to ideation sessions, providing a fan-first, insight-driven lens.Help refine concepts, ensuring they ladder back to client objectives and strategy.Client Engagement & LeadershipPresent strategic narratives to clients in an engaging, confident manner.Work alongside Client Services to build strong, trusted relationships with Gembas partners.Contribute to proactive thinking and new business development with strategic rigour.Effectiveness & EvaluationDefine KPIs and strategic measures of success in line with campaign objectives.Collaborate with the wider team to interpret campaign performance and close the loop with insight.ExperienceAbout You47 years in a strategy, brand planning, or creative marketing role.Proven experience in sport, entertainment, media, or culturally rich categories.Proven experience working with creative teams.A strong track record of delivering thinking that leads to brilliant work.SkillsExcellent storytelling and communication both written and verbal.An ability to simplify complex insight into powerful creative direction.Research-literate and audience-obsessed.Curious, culturally connected, and passionate about fans, fandom, and cultural moments.Tools & MethodologiesExperience with or interest in tools like omnibus research, social listening platforms, and cultural trends forecasting.Comfortable building decks and crafting narrative-led presentations in PowerPoint.Success Looks LikeCampaigns that connect brands to fans in authentic, impactful ways.Briefs and strategies that earn the trust of clients and creative teams alike.Contributions to creative outputs that sell in ideas, win pitches, awards, or most importantly reinforce thought leadershipHow To ApplyTo help us see how you think, please send us one slide (yes, just one) that shows us who you are as a strategist. It can be a personal insight, a cultural trend, a fan behaviour youve noticed whatever gets you excited to dive into the work. Be clear, clever, and creative.If youre ready to make an impact and take the next step in your career, click the Apply button below and submit your CV and 1-page slide.Note: All candidates require working rights of this country to perform the role.Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.Recruitment Agencies, we appreciate the interest, but weve got this one covered. 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