Job Title

Join to apply for the Digital Marketing Manager role at EDU Holdings Limited1 week ago Be among the first 25 applicantsJoin to apply for the Digital Marketing Manager role at EDU Holdings LimitedAbout EDUEDU is an ASX-listed provider of tertiary education, specialising in Health and Community Services. We foster meaningful careers through high-quality education across our campuses in Sydney, Melbourne, Brisbane and Adelaide:About EDUEDU is an ASX-listed provider of tertiary education, specialising in Health and Community Services. We foster meaningful careers through high-quality education across our campuses in Sydney, Melbourne, Brisbane and Adelaide:Australian Learning Group (ALG): VET provider for international students. Learn more about ALG.Ikon Institute of Australia (Ikon): HE provider for domestic and international students. Learn more about Ikon.About The RoleWe are seeking a strategic and hands-on marketing professional to lead the design, implementation, and optimisation of customer journeys and digital campaigns tailored to student audiences.This role will be central to enhancing student engagement across the lifecycle, leveraging HubSpot and other digital tools to deliver personalised, data-driven marketing experiences.This role will be based at our Sydney campus.Key ResponsibilitiesCustomer journey design & optimisationDevelop and continuously refine end-to-end customer journeys within HubSpot, ensuring seamless engagement across all lifecycle stages (from enquiry to enrolment and beyond).Identify opportunities for improvement through data analysis and customer insights.Collaborate with cross-functional teams to align customer experience strategies with broader marketing and recruitment goals.Marketing automation & campaign executionBuild and manage automated nurture funnels, email marketing campaigns, and trigger-based communications tailored to both domestic and international student audiences.Use behavioural data and CRM insights to personalise messaging and timing, increasing relevance and conversion.Segment and maintain audience lists within HubSpot to ensure timely, targeted communications aligned with student lifecycle needs.MarketingContribute to the development and implementation of EDUs (and its subsidiaries) strategic international student marketing and recruitment planEvaluate and report on international market opportunities for EDUs product portfolioBe the expert for the state and regional international student market, ensuring EDU maximises opportunities for revenue growth in the segmentPerformance analysis & optimisationMonitor, analyse, and report on the performance of customer journeys, campaigns, email marketing, and content engagement.Use tools such as HubSpot, Google Analytics, and social media insights to derive actionable insights that inform continuous improvement.Lead A/B testing initiatives to optimise messaging, design, and user experience across key channels.Digital advertising & creative optimisationWork closely with external digital agencies to review and refine ad creatives, ensuring alignment with brand, messaging, and target audience behaviours.Provide audience insights and performance feedback to guide campaign optimisation.Website management & SEOOwn website content management including content updates, stakeholder requests, and overall user experience enhancements.Collaborate with external SEO specialists and agencies to implement best practices and support the execution of SEO strategies that improve organic traffic and engagement.(A detailed position description will be shared with short-listed candidates.)Education, Experience, And SkillsBachelor''s degree in Marketing, Communications, Digital Media, Business, or a related field.A postgraduate qualification in digital marketing, UX, or data analytics is desirable but not essential.3-5 years experience in a digital marketing, CRM, or marketing automation role (experience in the education sector is highly desirable).Proficiency in HubSpot (or a similar marketing automation platform), including email workflows, CRM segmentation, and reporting.Demonstrated success in managing and optimising email marketing and automated workflows for engagement and conversionStrong understanding of Google Analytics, SEO, and website CMS platforms (WordPress).Familiarity with social media analytics tools (Meta Business Suite, LinkedIn Campaign Manager).Experience conducting A/B testing and optimising digital content and journeys.Experience working in a data-driven environment, using customer insights to inform content, campaign, and UX decisions.Experience in website content management, campaign reporting, and SEO optimisation.Positive attitude and ability to think creatively and bring innovation to EDU and its subsidiariesCross cultural awarenessExcellent written and oral communicationExcellent interpersonal skills with the ability to work autonomously and in a teamWhy Join Us?Paid birthday leaveIndividual training budget for professional developmentReward and recognition programsBreakfast supplies on campusYear-round engagement eventsNovated leasing optionsEveryday benefits and savings via Flare appFun and diverse working environmentCBD location with easy access to public transportDiversity & InclusionWe celebrate diversity and are committed to reflecting Australian society to better serve our students. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, sexually and gender diverse people, and individuals of all ages.Next StepsApply online or send your resume and cover letter to bonnie.ballete@edu.com.au. Only applicants with the right to live and work in Australia will be considered. Shortlisted candidates will be notified.We look forward to receiving your application and potentially welcoming you to our team!Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesEducationReferrals increase your chances of interviewing at EDU Holdings Limited by 2xSign in to set job alerts for Digital Marketing Manager roles.Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 2 days agoEastwood, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 2 weeks agoEastwood, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 2 weeks agoSurry Hills, New South Wales, Australia 2 days agoSr. Marketing Manager, Digital Payments, Digital PaymentsSydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 5 months agoSr. Marketing Manager, Digital Payments, Digital PaymentsSydney, New South Wales, Australia 5 days agoDirector of Digital Marketing (9-month FTC)Sydney, New South Wales, Australia 4 days agoSenior Manager, Marketing & Public Relations (Sydney Office)ANZ Demand Generation Marketing Executive (2-3 Years'' Experience)Sydney, New South Wales, Australia 2 days agoDigital Marketing Manager | Tier-1 Law FirmTrade and Partner Marketing Director, APACSydney, New South Wales, Australia 3 days agoMarketing & Communications Director - APACSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 2 days agoSenior Developer Marketing Manager (Fixed Term until Dec 2025)Sydney, New South Wales, Australia 4 days agoAssociate Professional Marketing Director, GP Channel, APACSydney, New South Wales, Australia 1 day agoChatswood, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 days agoDirector, Performance Marketing (Bangkok Based, relocation provided)Sydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 4 days agoDirector, National Property Marketing, Capital MarketsSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 days agoAssociate Director, Marketing (Bangkok Based, Relocation Provided)Associate Director of Operations, Health Consumer MarketingSydney, New South Wales, Australia 2 weeks agoLane Cove West, New South Wales, Australia 1 week agoSt Leonards, New South Wales, Australia 2 days agoWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr