Job Title

Introduction:A Performance Marketing Specialist is responsible for developing, executing, and optimizing data-driven marketing campaigns to drive measurable results, such as lead generation, conversions, and ROI. This role focuses on paid digital channels, analytics, and continuous campaign improvements.Note: This role requires full-time onsite presence, 5 days a week, at our Sydney office.Description:Key AccountabilitiesKey accountabilities include:Campaign Management & Optimization:Develop, execute, and optimise Google Ads (Search, Display, Video) and Meta Ads (Facebook/Instagram) campaigns to drive measurable performance improvements (CPC, CPL, CPA, ROI) and customer acquisition growth.Independently manage the end-to-end process of campaign execution, from strategy creation and budget management to daily optimisation.Continuously optimise campaigns to improve KPIs and ensure efficient use of budget while meeting or exceeding set targets.Reporting & Analysis:Analyse campaign performance regularly, providing detailed reports and actionable insights on CPC, CPL, CPA, ROI, and other relevant metrics.Use data to optimise and refine future campaign strategies and make informed decisions to maximise marketing spend.Identify trends, track industry benchmarks, and adapt strategies accordingly to stay ahead of the competition.Cross-Platform Marketing Expertise:Collaborate with the wider marketing team to integrate paid campaigns with organic efforts and other digital marketing strategies.Identify trends, track industry benchmarks, and adapt strategies accordingly to stay ahead of the competition.ExpectationsIndividually and with Managers, ensure understanding and engagement with vision, purpose, and strategic and stakeholder considerations at Manager and Team levels.Demonstrate advanced levels of competence in leadership capabilities required of the position.Engage, support, motivate and develop capability and potential in others.Attract, retain, and develop talent to complement Blueberrys values and behaviours.Reward and recognise good performance aligned to Blueberrys values and goals and manage poor performance in a timely manner.Be an ambassador for Blueberry in the market; promote our interests and reputation.Follow our policies, procedures, and code of Ethics and Conduct.Protect our confidential information and intellectual property.Play an active role in your safety and the safety of others around you.Inspire confidence and urgency within the department and across the team for the delivery of timely, high-quality service to internal and external customers.Foster a culture of continuous improvement.Continuously drive agility and flexibility in responding to market and industry changes.QualificationsBachelors degree in Marketing, Business Administration, or a related field.ExperienceHands-On Experience:3+ years of extensive experience executing Google Ads campaigns (Search, Display, Video) and Meta Ads campaigns (Facebook/Instagram) with a proven track record of driving ROI and optimising for KPIs such as CPC, CPL, CPA, and overall campaign efficiency.Advanced Reporting & Analytical Skills:Strong experience with campaign performance reporting, analysis, and data interpretation to optimise performance and improve ROI.Optimisation Expertise:Highly skilled in campaign optimisation across all stages, including bidding strategies, audience segmentation, creative A/B testing, and adjusting strategies based on real-time data insights.Nice-to-Have Skills & Experience:Industry-Specific Experience:Experience running performance marketing campaigns in complex, highly-regulated industries such as financial services or gaming.Programmatic & Native Content:Experience with programmatic advertising and native content campaigns, including working with platforms like Outbrain, Taboola, etc.Experience with Other Platforms:Experience in running ads or campaigns on social platforms beyond Google and Meta, such as Reddit, Twitter, or other emerging platforms. #J-18808-Ljbffr