Job Title

Hotel: Sorrento Mornington Peninsula (MELST), 23 Constitution Hill Road, 3943The Digital Marketing Executive is responsible for developing, implementing, and managing the performance of the distribution channel strategy, aligned with the hotel stay brand, loyalty brand, and outlet marketing strategies. The goal is to achieve low-cost direct booking revenue, market share growth, and brand preference.The role involves driving channel performance through managing social media best practices, consulting on optimized hotel marketing content, and ensuring the integrated use of new and existing IHG tools, platforms, and systems. It also includes overseeing compliance, management, and performance across Websites (WEB), Central Reservation Offices (CRO), Global Distribution Systems (GDS), and Online Travel Agents (OTA) to increase revenue through direct, low-cost system contributions.Your day-to-dayCreate impactful and engaging content, events, and stories that influence perceptions.Develop and adapt original concepts to meet market demand, reflecting our brand values.Use analytics and data insights to evaluate activity success, continually testing and optimizing online activities to meet marketing and business goals.Conduct regular digital audits to ensure all online media content is current and accurate.Oversee the development and execution of the hotel PR, media, and influencer plans.Create and promote key events, especially during peak business periods.Develop on-brand copy for all content.What we need from youAbility to develop and execute digital marketing strategies and content plans.Proven experience in digital marketing.Experience managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.Creative skills in identifying target audiences and devising engaging digital campaigns.Experience optimizing landing pages and user funnels.Knowledge of analytics tools (e.g., Google Analytics, Omniture, WebTrends).Experience setting up and optimizing Google AdWords campaigns.Strong analytical skills and data-driven decision-making.Up-to-date with latest online marketing trends and best practices.Ability to adopt a full-channel approach to digital marketing, taking responsibility for the hotel''s channels, content, and digital performance.How do I deliver this?We care about people and demonstrate this through our promise of True Hospitality every day, which connects all colleagues in IHG hotels.True Attitude: Show care, desire to make a positive difference, and build genuine connections with guests.True Confidence: Possess the knowledge and skills to perform your role and instill trust in guests.True Listening: Focus on what guests are saying, observe body language, and understand their needs.True Responsiveness: Provide guests with what they need promptly and caring.Theres more to the job than can be captured here. Its about creating great experiences, doing the right thing, and understanding people.What we offerJoin our extraordinary world where you can be yourself, share ideas, support growth, and be part of an inspiring team.We offer benefits supporting your wellbeing, including paid birthday leave, parental leave, flexible work options, health days, development programs, career milestones, and transfer opportunities. Enjoy hotel perks like discounts on accommodation and F&B, and access to our retail discount platform.We are proud to be IHG. Visit to learn more. If you dont meet every requirement but believe youre a great fit, apply today and start your journey with us. #J-18808-Ljbffr