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Join to apply for the Marketing Analytics Platform Lead role at UNSW1 week ago Be among the first 25 applicantsJoin to apply for the Marketing Analytics Platform Lead role at UNSWRemuneration: $123,044 + 17% superannuationLocation: Kensington UNSW Campus (hybrid)This Job is based in AustraliaEmployment Type: Full Time OngoingRemuneration: $123,044 + 17% superannuationLocation: Kensington UNSW Campus (hybrid)Why Your Role MattersThe Marketing & Digital Experience (M&DX) portfolio has been established to enhance UNSWs global brand reputation, create sharper brand distinctiveness, amplify UNSWs globally renowned expertise across societal impact framework themes, and support the university to realise the ambition of its new Progress for All strategic plan.The Marketing Analytics Platform Lead is responsible for maintenance, integration and ongoing optimisation of UNSW marketing analytics platforms and systems (Adobe digital stack) to deliver a deep understanding of customer preferences and behaviours that derives in increased preference, lead generation, enrolment conversion and ultimately ROI for UNSWs future learner audiences as well as delivering on the outcomes and KPIs of UNSWs Societal Impact Framework.The role will play a critical role in maximising UNSWs investment in customer marketing technology, the development, implementation and optimisation of omnichannel tracking, digital asset management and analytical and predictive segmentation models and co-creation of an experimentation framework that future-proofs UNSWs audience segmentation approach, to create a single enriched view of the customer.The Marketing Analytics Lead reports to the Manager, Marketing Analytics & Performance and has no direct reports.Main Responsibilities SummaryManage the marketing analytics platforms to enable efficient digital asset management, audience segmentation, and customer journey insight generation whilst collaborating with IT system owners in maintaining system integrity, data security, and user access controlsResponsible for coordination and execution of digital media, web, and mobile tagging, tracking, and reporting to support channel measurement and accurate attributionWorking collaboratively with marketing experts to design, develop, and implement a behavioural segmentation of audiencesOwn reporting on digital marketing activity, including report and dashboard building. Ensuring all relevant data feeds are live and accurately linked to internal / external performance dashboardsSupport the development of a structured, standardised approach and roadmap to execute A/B testing, collect and analyse data and identify trends and insights to maximise campaign ROIAdvance the creation of an enterprise-wide multi-touch marketing attribution model that allows for the continuous measurement and optimisation of marketing ROIAct as project leader to develop a robust marketing platform data strategy (data management projects to support business goals) for the M&DX groupEnd-to-end execution of analytics priorities that include (but are not limited to) scoping, building, testing, implementation, maintaining, and optimising customer modelsProduce briefing notes for senior stakeholders that pertain to the advancement of marketing analytics prioritiesCoach cross-divisional stakeholders and junior team members in use of data tools and develop a training and enablement roadmap for the M&DX data environmentWho You AreWe are looking for someone who is aligned with UNSWs vision and values. We also need you to come equipped with:Track record of implementing successful digital marketing campaigns in complex organisations; with experience of measuring effectiveness and return on investmentExperience with Adobe Experience Platform products, and in particular with Adobe Analytics, Real-Time CDP and Adobe Customer Journey Analytics are highly desiredProven experience applying advanced analytical and statistical methods in the commercial world to solve business problemsDemonstrated impact in new areas, as well as well-honed interpersonal skills with a high-level of confidence interacting with senior stakeholdersAdvanced project management skills with an ability to manage multiple concurrent and complex projects (end to end)Provide high-level advice, review and re-engineer complex systems and processes.Working hours are Monday to Friday, business hours. The role is based in Sydney Kensington Campus and works in a hybrid way (1 to 2 days per week in the office Tuesday is the core day).Visa sponsorship is not available for this position. Candidates must hold full rights to work in Australia to be considered for this position.Benefits and Culture: People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our benefits include:Access to up to 17% Superannuation contributions and additional leave loading paymentsAdditional 3 days of leave over the end of the year periodDiscounts and entitlements (retail, education, fitness)Recruitment process: Please submit your resume as well as cover letter. Well also be asking additional questions about your experience in the application form (you will be able to save your answers if you need some time to think about them)You can send via the Apply Now button. A copy of the Position Description can be found on JOBS@UNSW.Applications close: 28 May 7PMGet in touch for any question or support: Anne de Voronine, Talent Acquisition Associate, a.de_voronine@unsw.edu.auApplications cannot be accepted if sent directly to the contact listedUNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesHigher Education and Research ServicesReferrals increase your chances of interviewing at UNSW by 2xGet notified about new Marketing Lead jobs in Sydney, New South Wales, Australia.Sydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 hours agoAPAC Demand Generation Marketing Lead, SydneySydney, New South Wales, Australia 3 weeks agoCreative Strategist, KarmaLab, Australia (Contract)Sydney, New South Wales, Australia 1 month agoEastgardens, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 7 hours agoSydney, New South Wales, Australia 3 weeks agoMillers Point, New South Wales, Australia 2 weeks agoSt Leonards, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 6 days agoNorth Sydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia A$190,000.00-A$220,000.00 2 weeks agoAssistant Marketing Manager - Australian Market (Based in Hong Kong)Sydney, New South Wales, Australia A$190,000.00-A$220,000.00 2 weeks agoEastwood, New South Wales, Australia 2 weeks agoUltimo, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoGreater Sydney Area A$120,000.00-A$140,000.00 1 week agoMarketing Lead AI-Powered RegTech | VC-Backed SaaS StartupSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 2 weeks agoRegional Marketing Manager (Sydney, Australia)Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia A$180,000.00-A$200,000.00 2 weeks agoWere unlocking community knowledge in a new way. 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