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Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Sales Recruit Partners| Executive Search | Sales Enablement | Leadership Development |National Sales Manager FMCG (Grocery/Retail Channel)Location: Sydney, NSWEmployment Type: Full-Time | PermanentLead national sales strategy for a high-growth imported food brand making bold moves in the Australian FMCG landscape.About the CompanyOur client is a dynamic international food manufacturer with established success in Europe and emerging traction in the Australian market. Backed by global operations and a pipeline of culturally rich, premium products, the company is now scaling its presence across major national grocery retailers and wholesalers.With a flat structure and agile mindset, they offer autonomy, visibility, and the chance to build something meaningful from the ground up.Why Join?Own the national customer strategy across top-tier grocery and wholesale accountsReport directly to regional leadership with influence over commercial decisionsJoin a growth-phase business with future leadership and team-building opportunitiesShape how an international brand expands across Australias retail food landscapeEnjoy a performance-driven culture that values initiative, energy, and commercial outcomesAbout the RoleIn this pivotal role, youll be responsible for delivering sales growth across key national accountsColes, Woolworths, IGA, and selected wholesalerswhile managing a small but capable field sales team. Your focus will be on category development, trade planning, and driving profitable growth through strong customer partnerships.Youll be responsible for both strategic sales leadership and hands-on key account execution.Key ResponsibilitiesLead the development and execution of a national retail and wholesale sales strategyManage top-to-top relationships with Coles, Woolworths, and IGA at a head office levelOversee trade investment, promotional planning, and pricing strategy across accountsDevelop field sales KPIs and support in-market execution via team leadershipIdentify new customer opportunities and lead negotiations to secure shelf presenceAnalyse sales data and category trends to inform account-specific strategiesCollaborate with operations, supply chain, and marketing teams to ensure alignmentProvide regular forecasting and performance reports to regional leadershipYour Background7+ years in FMCG sales with direct experience managing Coles and WoolworthsProven experience in key account management, trade marketing, and national retail executionPrevious leadership of field sales or commercial account teams (even if small scale)Commercially astute with strong negotiation and customer development skillsComfortable operating in lean, high-growth environments where speed and ownership matterHands-on, team-oriented, and data-literate with a strong growth mindsetExposure to grocery imports, culturally focused food categories, or niche FMCG segmentsExperience launching new products into the Australian grocery channelFamiliarity with category management and account planning toolsAn entrepreneurial mindset and ability to build capability around youWhats on OfferA compelling base + performance incentive structure aligned with national KPIsTools of trade, flexible working arrangements, and potential for future team growthOpportunity to shape the retail presence of a globally recognised brand in AustraliaHigh autonomy and direct visibility to senior leadership in a fast-growth environmentA supportive, agile culture that rewards initiative and performanceIf you''re a seasoned FMCG sales professional with a track record of growing grocery accounts and ready to take ownership of a national strategythis is your opportunity to lead and grow with impact. For further information, please contact Craig Southam on 0433220011 or email direct to craig@salesrecruit.com.au quoting reference number 34142Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionManagementIndustriesFood and Beverage Retail and Wholesale Food and BeverageReferrals increase your chances of interviewing at Sales Recruit Partners by 2xGet notified about new National Sales Manager jobs in Greater Sydney Area.Sydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 2 days agoBaulkham Hills, New South Wales, Australia 2 weeks agoSenior Director, Head of APAC Channel SalesSydney, New South Wales, Australia 14 hours agoSydney, New South Wales, Australia A$220,000.00-A$250,000.00 3 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia A$260,000.00-A$280,000.00 3 days agoMillers Point, New South Wales, Australia 1 week agoNorth Sydney, New South Wales, Australia 2 days agoDirector / Executive Director, Head of Pacific Sales, Private Markets SolutionsMillers Point, New South Wales, Australia 2 weeks agoDirector of Account Management (Dubai Based)Sydney, New South Wales, Australia 3 days agoRegional Sales Director, ANZ (Australia & New Zealand)Sydney, New South Wales, Australia 3 months agoSydney, New South Wales, Australia 2 weeks agoRegional Sales & Operations Manager, West/South SydneyParramatta, New South Wales, Australia 1 week agoSenior Director, Industry Sales - Digital ExperienceSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 year agoSydney, New South Wales, Australia A$150,000.00-A$250,000.00 1 day agoSydney, New South Wales, Australia A$180,000.00-A$230,000.00 1 day agoRegional Manager - CMF (Australia and New Zealand)Sydney, New South Wales, Australia 20 hours agoSydney, New South Wales, Australia 4 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 22 hours agoSydney, New South Wales, Australia 2 weeks agoMillers Point, New South Wales, Australia 3 days agoTerminals Pty Ltd, New South Wales, Australia 2 months agoRegional Sales Director - Sydney, AustraliaSydney, New South Wales, Australia 2 weeks agoWere unlocking community knowledge in a new way. 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