Job Title

Lets start with the story: Tobys Estate was recently named home of the No.1 Coffee Shop in the World, but the story began in 1997- one coffee roaster, Mums garage, and a bold vision to change how people experienced specialty coffee. Fast forward nearly three decades, and weve become one of the most recognisable caf brands in Australia, with a growing wholesale footprint and global ambition. As our Marketing Executive, youll sit at the centre of how we bring this brand to life across trade and caf channels. This is a rare chance to step into a commercially focused marketing role thats as grounded in delivery as it is in brand impact. How youll make your mark: Youll take the lead on campaign rollout, promotions, events, and in-store activations - turning plans into impact. Whether it''s preparing a toolkit for the sales team, managing a budgeted rollout for a new product, or co-piloting an event with ops, youll be at the centre of how we show up in-market. This isnt a pure coordination role - youll be responsible for making things happen: managing timelines, briefing creative, juggling stakeholders, and measuring outcomes. Youll work closely with the Senior Brand Manager and Creative Director, but the momentum and ownership will be yours. If you''re currently a Marketing Coordinator or Shopper Marketing Coordinator and want more responsibility and autonomy - this is your moment. Equally, if youre in a smaller brand doing trade marketing already but looking for a bigger platform to grow - read on. What youll own: Execution of the Wholesale and Caf marketing calendar, aligned to brand and commercial priorities End-to-end campaign and promotion delivery -from brief to post-campaign wrap Development of POS, toolkits, merch, pitch decks, and internal communications Activation of local area marketing and tactical in-store support Management of timelines, budgets, suppliers, and approvals Support for new product launches in partnership with the Innovation and Brand teams Cross-functional collaboration with sales, ops, and creative to maintain campaign cohesion Light engagement with third-party agencies where needed for PR or event support Who youll work with: Reporting into the Senior Brand Manager, youll partner with: The National Sales Manager to ensure alignment across trade and wholesale The Creative Director to translate ideas into assets that sell and resonate Caf and Ops teams to drive in-store visibility Suppliers, printers, merch producers, and occasionally agencies Internal digital and innovation teams to keep campaigns cohesive across all channels What youll bring to the table: You might be a Marketing Coordinator or Shopper Marketing Coordinator ready for more autonomy or a Trade Marketing Executive at a smaller brand looking for broader scope and national impact. Youre a detail-oriented marketer whos ready to shift gears - from supporting campaigns to owning them. Youre comfortable managing multiple streams of work, working with commercial stakeholders, and delivering under pressure. 24 years in trade, shopper, or channel marketing - hospitality, FMCG, or QSR a bonus Hands-on experience with campaign rollouts, activations, and sales toolkits Strong supplier and stakeholder coordination; can manage timelines, budgets, and approvals Proficient in Canva/PowerPoint (Adobe a plus); sharp attention to detail High pace, high ownership, and able to self-manage day-to-day campaign execution Comfortable working across teams, presenting internally, and being the go-to for getting things done