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Local Australian Owned Retail BrandPermanent Position with Excellent BenefitsFlexible - Hybrid RoleTurn Data into Strategy Join Total Tools as a Commercial Analyst Marketing Support!Australian Owned Retail LeaderHybrid RolePermanent Position with Excellent BenefitsTotal Tools is Australias leading independent retailer of professional tools, proudly supporting tradies for over 30 years. With a rapidly expanding network of stores across the country, we remain committed to providing the best tools, trusted advice, and top-tier service to trade professionals nationwide.The Role:Were looking for a commercially minded and analytically driven Commercial Marketing Analyst to join our growing team. This critical role supports the Marketing function by providing data-led insights, strategic reporting, and actionable recommendations that link marketing activity to business performance.Reporting to the General Manager of Marketing and working across key departmentsincluding Merchandising, Digital, Finance, loyalty and eCommerceyoull analyse campaign effectiveness, customer behaviour, product performance, and sales trends to help shape impactful, customer-focused marketing strategies that deliver real commercial value.What Youll Do:Track and analyse campaign performance across in-store, online, digital, and trade channelsDeliver actionable insights into campaign ROI, sales uplift, customer engagement, and loyalty program behaviourSupport customer segmentation and profiling, using purchase patterns and lifecycle stages to inform targetingPartner with Merchandising and Category teams to assess sales performance during promotional periodsBuild commercial models to evaluate marketing offers, promotions, and discounting strategiesMonitor budget efficiency and provide forecast support to Marketing and Finance teamsDesign and maintain dashboards and reporting tools using Power BI, Excel, and PhocasWork collaboratively to deliver clear and relevant performance reports to key stakeholdersAssist in building business cases and presentation materials for new marketing initiativesStay across retail trends and digital performance metrics to help shape future campaignsYour Skills & Experience:Degree qualified in Business, Commerce, Economics, Marketing or a related discipline24 years experience in a Commercial or Business Analyst role, ideally within retail or a trade-focused businessProven experience supporting marketing teams with reporting, modelling, and commercial insightsHighly analytical mindset with strong attention to detail and problem-solving skillsExperience with BI tools such as Power BI, Tableau, or PhocasProficiency in Excel; familiarity with SQL or coding languages such as Python or R is a plusStrong communication skills and confidence in presenting insights to stakeholders at all levelsComfortable working cross-functionally in a fast-paced, evolving environmentExperience with CRM systems, loyalty platforms, and digital marketing metrics highly regardedKnowledge of customer segmentation and retail promotional performance is desirableOne Team, Own it & Get it Done, Customer First & Be the Difference!All that is left to do is to click Apply to join the team! #CareersWithTheTotalPackageWhy Youll Love Working With Us:At Metcash, yourepart of something bigger. You have all the perks of a small business heart, without missing out on the big business support.Being part of something bigger means youre part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And youll be part of our high performing team, where you reap the rewards of our collective success now and into the future.Life at MetcashExperience a supportive and flexible work environment. We are a FlexReady accredited workplace!Enjoy a 5th week of annual leave.Benefit from 2 well-being days and 1 volunteer day annually.An abundance of learning, development, and career growth opportunities.12 weeks of gender-neutral paid parental leave for primary carers.Proudly awarded the Bronze Employer for LGBTQ Inclusion.Recognized as the 74th in the "Equileap Top 100" globally for initiatives on gender equity.Gold accreditation by Mental Health Australia.Incredible value discounts and perks through our team member app, Our Local.Were all about celebrating success, and were proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.Total Tools is a proud equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All hiring decisions are based upon skills, qualifications, and merit.Only applicants with valid working rights in Australia will be considered for this position. #J-18808-Ljbffr