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Company descriptionAt Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.Central to this vision is the knowledge that we are only as good as our people. To grow our clients'' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.Were determined to eradicate any barriers that prevent our people from achieving their fullest potential.We offer progressive flexible working options to everyone at all levels its not a policy. Its behavior-led and reinforced through our values.Mental health & wellbeing is something we consider a priority it''s championed by our own people internally and is a regular conversation.We have a lot of fun were constantly looking at reinventing how were connecting with each other.OverviewYoull be the custodian of Zenith Sydneys planning product, ensuring it delivers on best-in-market planning, combining rigorous data intelligence with bold, inventive thinking. Youll lead by example, elevate the standard of our media planning, and influence some of the countrys most progressive brands.ResponsibilitiesProduct LeadershipChampion and embed Zeniths ROI3 planning process across Sydney client work balancing proven tools and process with imagination and innovationLead the planning product for flagship clients, producing case studies and award-worthy workApply and evolve best-in-class media planning using proprietary tools such as Zen30, Scenario Planner, CX Suite, Touchpoints and Imagine PanelDrive strategic thinking across screens, audio, and innovation formats developing a clear Zenith POV on planning currencies, attention, resonance, reach, and media impactSet the benchmark for excellence in comms planning with media KPIs and measurement frameworks that align with business outcomesNew Business & Strategy IntegrationLead planning on major new business pitches, demonstrating the unique strength of Zeniths product and point of viewCollaborate closely with Strategy, Digital, and Investment leads to deliver fully integrated, client-centric solutionsDevelop planning narratives that combine data-driven precision with creative flair, enhancing pitch conversion and FTE growthPartnership & CollaborationBe the strategic bridge between Zenith and key partners clients, creative agencies, and media ownersActively build relationships with media partners to stay ahead of trends and be first-to-market with innovative solutionsFoster a culture of collaboration, ensuring planning has a strong voice in integrated client teamsShare insights and opportunities quarterly with clients and teams, ensuring planning stays relevant and proactivePeople & Capability BuildingLead quarterly training on ROI3, Planning Fundamentals, Zen30, and key tools to build planning capability across SydneyWork with business leads to appoint planning leads within client groups, empowering ownership and excellenceEstablish and lead a Planning Community of Practice, sharing best-in-class work, applications of tools, and market updatesMentor emerging planning talent and contribute to SLT meetings, helping shape Zeniths strategic directionAgency & Industry ProfileBe the go-to planning authority within the agency contributing regularly to forums like Tune in Thursday, Planners Forum, and internal updatesDrive thought leadership externally by:Publishing articles and planning insights in trade mediaSpeaking at industry conferences or panelsRepresenting Zenith in industry bodies and judging panelsEnsure at least work gains industry recognition through PR, awards, or case studies annuallyQualifications10+ years of experience in media, marketing, or communications strategyProven ability to lead teams and deliver business-changing ideas through mediaDeep knowledge of media planning tools, both industry-standard and proprietaryStrong presentation skills and persuasive storytelling abilitiesA balance of analytical intelligence and creative instinct, with a passion for both data and ideasA collaborative spirit who thrives in a dynamic, team-first environment#LI-JH1Additional informationPublicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world''s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.Enjoy all the perks that come with our network offering:A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Libert flexibility approach "working your way with us."Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.A culture of open feedback and support to reach your goals through our Career Conversations program.A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, galit, enABLE, EmbRACE, and cologique committees.Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.If you don''t tick every box in this ad, please don''t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes so if this role resonates with you, please apply.Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.Uniqueness is powerful; without it, we wouldn''t be where we are today. So be you we like it that way.We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential. #J-18808-Ljbffr