Add expected salary to your profile for insightsChief Marketing Officer Multi-Brand Leadership OpportunityLocation: Penrith (Head Office)Work Setup: Onsite, Full-TimeLead Strategy. Drive Growth. Shape the Future.Were on the lookout for a dynamic and hands-on Head of Sales & Marketing to supercharge growth across four unique brands Allara Support Services, Provider Business School, Rachel Carey, and Zoomly. You will own go-to-market strategy, review and approve all marketing deliverables, and ensure cohesive, impactful brand messaging that drives growth and engagement.Youll be leading a team of 8 talented marketers (onshore and offshore) across this fast-paced, purpose-fueled ecosystem where every day brings fresh challenges, exciting projects, and the chance to make a real difference.Start-up and scale-up experience is a must and if youve worked in disability, tech, training, transport or NFP sectors, even better.Why Youll Love This RoleStrategic & Hands-On: Youll shape our go-to-market strategy while staying close to the action.Lead Across Brands: From tech to training, coaching to care no two days are the same.Make an Impact: Your work will directly influence how we reach, engage, and grow our communities.Wear Many Hats: Were growing fast we need someone versatile, curious, and confident in change.What Youll Be DoingLead and align marketing strategies for Allara Support Services, Zoomly, PBS, and the Rachel Carey personal brand (including podcast planning and growth).Develop and execute go-to-market plans for new offerings and events across all brands.Oversee and review marketing content, campaigns, and creative assets developed by the marketing team before launch, ensuring brand consistency and quality.Manage social media and digital marketing strategies to maximize audience reach and engagement.Collaborate with web and design teams to maintain and enhance websites and user experience.Direct email marketing automation and lead nurturing via Mailchimp.Oversee paid advertising campaigns, including Meta Ads, to drive brand awareness and event sales.Coordinate event marketing, speaker engagement, and onsite execution.Represent the Rachel Carey brand and its businesses at key networking events and industry expos.Manage submissions for business awards to build brand credibility.7+ years experience leading marketing teams and strategies, ideally across personal brands, service-based businesses, or regulated sectors.Proven expertise in developing and executing go-to-market strategies, managing multi-channel campaigns, and overseeing content across web, social, and paid channels.Hands-on technical proficiency with key platforms including WordPress, Mailchimp (automation workflows), social media, and paid advertising tools (Meta Ads, Google Ads, etc.).Strong leadership and communication skills, with a demonstrated ability to lead a team of 8 and collaborate with cross-functional stakeholders, including clinical, operations, and business development teams.A strategic thinker who thrives in fast-paced environments, balancing high-level planning with day-to-day execution.Experience with Point of Sale (POS) systems and aligning marketing strategies with in-person service delivery models or customer journeys is desirable.Why Join Us?Lead four high-growth, purpose-driven brands with impact at their core.Work in an energising environment where your voice, ideas, and leadership are truly valued.Join a team of innovators, educators, and change-makers passionate about doing great work.Be part of something bigger were growing fast, and so will your career.You share our core values: and want to make a difference in the world.Ready to bring your strategic marketing leadership to a dynamic entrepreneurial environment?Wed love to hear from you. Bring your passion, your curiosity, and your hustle and lets do great things together.Apply now and lets build the future, one brand at a time.Please note: Only shortlisted candidates will be contacted.How do your skills match this job?How do your skills match this job?Sign in and update your profile to get insights.To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.Researching careers? Find all the information and tips you need on career advice. #J-18808-Ljbffr
Job Title
Chief Marketing Officer