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Join to apply for the SENIOR MARKETING SPECIALIST role at Patterson Cheney Cars and Trucks4 days ago Be among the first 25 applicantsJoin to apply for the SENIOR MARKETING SPECIALIST role at Patterson Cheney Cars and TrucksGet AI-powered advice on this job and more exclusive features.17th June, 2025 Join our esteemed team at Mercedes-Benz Waverley as we seek a dynamic and results-driven Senior Marketing Specialist to spearhead our marketing strategy. Reporting directly to our Group Marketing & Events Manager, this role presents an exciting opportunity to collaborate with a prestigious brand renowned for its commitment to quality, performance, and luxury. If youre passionate about creative marketing and thrive in fast-paced environments, we want to hear from you! This position will be responsible for, but not limited to: Develop and implement innovative marketing strategies to drive showroom traffic and lead generation, while promoting brand engagement, all while adhering to strict Brand Guidelines. Manage and execute digital marketing initiatives, including social media, email, and SMS marketing campaigns, website content, and online advertising, to increase brand visibility and drive customer acquisition. Oversee dealership website and digital performance, including SEO/SEM, content, and analytics. Collaborate with the senior management team to create targeted promotional materials and sales collateral that effectively communicate the value proposition of Mercedes-Benz vehicles and offers. Liaise with dealership partner agencies, key marketing suppliers, brand sponsors and ambassadors while maintaining positive stakeholder relationships. Plan and deliver memorable dealership and external events, including new product launches and brand activations, to engage customers and enhance brand loyalty. Prepare, analyse and present timely reporting used to measure the effectiveness of campaigns and optimise strategies for maximum ROI. Manage marketing budgets, reporting, and performance metrics. Cultivate relationships with media partners, advertising agencies and other stakeholders to maximise exposure and coverage for Mercedes-Benz Waverley. Ensure brand consistency across all customer touchpoints. To be successful in this role, you must possess the following qualities: - 3 years relevant experience in a Marketing role (Automotive preferred but not mandatory); Marketing degree or comparable business-related qualification. Experience gained working in a fast-paced retail environment will be highly regarded; Experience in digital advertising, including META ads & Google ads; Advanced computer skills, including website creation technology, Google Analytics, eDM platforms, SMS platforms and CRM Software. (Preferable experience specifically in Dealersocket, ERA, Campaign Monitor, SMS Central, Cellcast and Salesforce); Graphic design experience using Adobe Creative Cloud Suite applications, including Adobe InDesign, Photoshop, Illustrator etc; Advanced Microsoft Office skills, including Excel, PowerPoint and Word; Proven track record in campaign development, execution, and performance analysis; Excellent verbal and written communication skills; Meticulous attention to detail with strong proof-reading skills; Strong analytical skills to identify marketing trends, ability to analyse marketing and digital media data; Career driven with a strong work ethic; Project a professional image at all times; Must be a motivated self-starter with the ability to thrive in a fast-paced, customer-focused environment. On Offer: The successful candidate will be rewarded with a lucrative salary, commission structure, a professional and supportive Management Team, continuous opportunities for self-improvement, and the opportunity to become part of our award-winning team! So why not come and work for the best at Mercedes-Benz Waverley? How do I apply? Please attach a resume and cover letter, which will be directed to the Talent Acquisition Specialist. Mercedes-Benz Waverley, part of the Patterson Cheney Group, currently has over 800 employees. We are proud to be one of Australia''s largest automotive businesses with multiple brands. We take pride in being an equal opportunity employer, seeking to employ qualified candidates of any gender, race, religion, or age who have the full right to work in Australia. We will not be taking agency candidates. 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