About UsTC Boxes was born with the simple objective of providing safe, reliable and secure storage solutions to tradies of Australia. As TC Boxes grew, they found it was not just tradies who needed toolboxes, campers need canopies, hunters needed dog boxes and a few of us just needed somewhere to put things on the ute. TC Boxes product range has continually developed over the past 3 years to be the most extensive toolbox and canopy range in AustraliaAbout the RoleWe are looking for a confident and strategic Head of Marketing to lead our marketing team and drive the growth of the T.C Boxes brand.You will be responsible for shaping our brand presence, developing comprehensive marketing strategies, and delivering measurable results across all channels.This is a senior leadership role that will see you working directly with the CEO and executive team to drive business growth through innovative marketing initiatives.You''ll lead a dynamic marketing team and be responsible for everything from brand development to performance marketing, content creation, and customer engagement strategies.Key ResponsibilitiesStrategy & LeadershipLead the development and execution of the annual marketing strategy that drives growth and brand recognitionCollaborate with the CEO and executive team on brand direction and business alignmentManage and mentor the marketing team to deliver high-impact outcomesLead budget planning, forecasting, and performance reportingBrand & CreativeOwn and evolve the T.C Boxes brand identity and ensure consistency across all channelsOversee all creative direction across campaigns, product drops, social media, and contentEnsure the brand tone of voice is upheld in all customer-facing contentManage relationships with external creative agencies and content partnersDigital & Performance MarketingOversee digital strategy including paid social (Meta, TikTok), SEM, display, and retargetingDrive customer acquisition, conversion, and retention across digital platformsOptimise campaigns based on performance data and insightsEnsure effective use of email, CRM, and lifecycle marketing toolsCampaigns & AnalyticsPlan and execute product and seasonal campaigns from ideation to launchTrack, analyse, and report on campaign performance, customer behaviour, and ROIUse insights to refine targeting, messaging, and media mixOversee influencer marketing, brand collaborations, and ambassador programsAbout YouBachelor''s degree in Marketing, Communications, Business, or related fieldMinimum 5-7 years'' experience in a senior marketing role, ideally in fashion, e-commerce, or lifestyle retailDemonstrated experience in leading brand, digital, and performance marketing strategiesStrong leadership and team development skillsStrategic mindset with a strong grasp of digital performance metricsExcellent verbal and written communication skillsPostgraduate qualification in Marketing, Digital, or LeadershipExperience using platforms such as Meta Business Suite, Google Ads, Shopify, and KlaviyoStrong knowledge of marketing analytics and reporting toolsExperience in the automotive accessories or outdoor lifestyle industry will be highly regardedWhat We Can OfferWe are an ambitious, dedicated, and hardworking team who strive to deliver market leading customer experiences and content. We are passionate about all things marketing and are continuously looking for ways to improve our processes and content we produce.Senior leadership role with significant growth and professional advancement opportunitiesBe a part of an fun, challenging environment where you''ll be able to push yourself and learn new skillsGreat company culture of like-minded people who share a passion for the outdoors and adventureAn open, diverse, and respectful working environmentHybrid working arrangements availableDirect access to executive leadership and involvement in strategic business decisionsThis is the perfect role for a strategic marketing leader with a passion for brand building, who''s ready to take ownership of a growing brand in the exciting outdoor and automotive accessories space. This role offers the opportunity to shape the future of T.C Boxes while working with multiple product lines and leading a dynamic team.Apply now to join a company where your expertise is valued, your growth is supported, and your impact drives our success.T.C Boxes values diversity and welcomes applications from all qualified candidates. #J-18808-Ljbffr
Job Title
Head of Marketing