About Auscare Group Auscare Group is an Australian owned and operated company. The Auscare head office, manufacturing plant and distribution centre a re all located in Melbourne. Auscare Group own a number of brands including AU KingCare and Promagic. AU KingCare is an Australian owned dairy brand, committed to supporting the ongoing health and wellbeing of families both locally and globally. The AU KingCare powdered milk range proudly uses milk products farmed and produced by Australian farming families.We care about the people that use Auscare products. Our production facilities adhere to the highest Australian food safety standards and we are committed to the ongoing research and development of quality, safe and delicious milk products that can benefit people of all ages. AU KingCare, Care for your family, Expert''s Choice! Key Responsibilities: 1. Strategic Marketing & Brand Development Develop and implement integrated marketing and brand strategies across digital, retail, and trade channels to enhance AU KingCares market presence and customer engagement. Align marketing initiatives with company growth objectives and seasonal product demand. 2. Sales Planning & Campaign Execution Plan, execute, and optimize product promotions and B2B/B2C sales campaigns in both domestic and international markets. Collaborate with distribution partners, retailers, and internal sales teams to meet performance targets and expand market share. 3. Digital Marketing & Consumer Insights Oversee the creation of high-impact content for websites, social media, email campaigns, and digital advertising. Utilize consumer data and digital analytics to drive performance improvements and customer retention. 4. Channel Coordination & Customer Experience Support retail partnerships, export channels, and e-commerce operations through tailored marketing support and trade promotion materials. Strengthen customer relationships through loyalty initiatives, personalized communications, and after-sales engagement. 5. Market Research & Product Positioning Conduct market research and competitor analysis to inform pricing strategies, product positioning, and expansion opportunities. Contribute to packaging design, brand messaging, and marketing collateral in collaboration with the product and design teams. About You: To succeed in this role, you will ideally bring: A tertiary qualification in Marketing, Business, or a related field. Proven experience in both marketing strategy and sales operations within a consumer goods, retail, or health product environment. Strong commercial acumen with the ability to translate data into actionable insights and profitable outcomes. Excellent communication and cross-functional collaboration skills, with the ability to manage internal teams, external partners, and stakeholder relationships. Profciency in digital platforms, CRM systems, and marketing analytics tools. Fluency in Mandarin and English is preferred, due to cross-border collaboration and export market development. Why Join Us: Be a key contributor to a fast-growing, purpose-driven Australian brand Collaborative and dynamic work culture with strong values Opportunities for growth, innovation, and international exposure Convenient Dandenong South location with on-site operations and access to senior leadership How to Apply: If you are a driven and strategic marketing professional ready to take the next step in your career, we would love to hear from you. Please submit your resume and a brief cover letter via SEEK or directly through our website.
Job Title
Sales and Marketing Manager