Job Title

One of Australias most trusted brands and help shape the future of their digital experience.TheirOnline Services teamsits at the heart of their digital transformation driving strategy, innovation and performance across our online channels. Responsible for delivering seamless and engaging customer experiences across their websites and digital channels.We are looking for aSenior Digital Content Producerto lead and elevate their content strategy and creation across key digital channels. Youll be a subject matter expert in content design and production, helping to drive personalisation, conversion, and engagement across all touch points.Client DescriptionDevelop and execute digital content strategies that drive business outcomesLead the content team and liaise with business stakeholders and publishing partnersOptimise content for conversion, accessibility, SEO and user experienceSupport the delivery of Personalisation and Headless Content programsManage content initiatives from concept to delivery and performance optimisationPartner with Product, Marketing and Technology teams on new features and enhancementsRequirements:Generate compelling, task-driven content for websites, eDMs, Online Shop and campaignsLead content planning, audience segmentation and personalisation initiativesOptimise content performance through research, testing and insightsMaintain content lifecycle processes to ensure accuracy and relevanceAdvocate for content best practice in accessibility, SEO, UX and designAdvise internal stakeholders on content resource planning and capacitySupport the Senior Manager, Content & Publishing on broader strategic prioritiesOther Requirements5+ years in digital content creation and leadership rolesOutstanding copywriting and editorial skills across platformsExpertise in UX writing, SEO principles, and conversion optimisationExperience with CMS (Adobe Experience Manager, eCommerce platforms) & Headless ContentStrong conceptual thinking and business acumenExceptional attention to detail and stakeholder managementProven ability to lead content projects in a complex, fast-paced environmentYoull be working closely with:Internal: Enterprise Services, Technology, Product, and Marketing teamsExternal: Key partners and vendorsReady to deliver impactful digital content that makes a difference?Apply today and help us shape the future of an icon Australian Brand #J-18808-Ljbffr