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Marketing Expert Lead, Performance and Marketing Effectiveness page is loadedMarketing Expert Lead, Performance and Marketing EffectivenessApply locations Sydney time type Full time posted on Posted 2 Days Ago time left to apply End Date: July 5, 2025 (26 days left to apply) job requisition id REQ-10097326AtING Australia, we believe individuality drives innovation. Thats why we offer careers as unique as you are. Join us and lead the charge in digital marketing transformation, backed by a global brand, inclusive culture, and cutting-edge technology.Were looking for a strategic and data-driven marketing leader to head ourDigital Acquisition and Marketing Effectivenessfunction. This senior leadership role is central to driving customer acquisition, optimizing marketing investment, and enhancing the performance of digital channels.Youll lead a high-performing team of specialists and collaborate across the business to ensure our marketing efforts are aligned with INGs retail and brand strategies.What youll doOwn and evolve INGs digital performance marketing strategy across paid channels.Lead an in-house trading desk managing a $10M+ acquisition budget.Partner with UX, product marketing, and digital sales to optimize conversion funnels.Align with SEO experts and agencies to ensure a cohesive digital ecosystem.Develop marketing effectiveness frameworks (MMM, attribution, cross-channel analysis).Collaborate with Finance to evaluate performance and optimize investment.Shape the martech roadmap with Marketing Ops and Product teams.Maintain strong partnerships with Google, Meta, and key affiliates.What were looking forProven experience leading digital performance marketing at scale, ideally in a financial services or high-growth environment.Deep expertise in paid media channels, analytics, attribution, and conversion rate optimization.Strong leadership and team development skills.Experience managing large budgets and delivering measurable ROI.Excellent stakeholder management and cross-functional collaboration abilities.Familiarity with agile methodologies and martech platforms.Whats in it for you?Discounted ING Health InsuranceAn additional Rest Day to support your wellbeingAn IMPACT day to volunteer on an approved sustainability activityAbout UsAt ING, we want to make life simpler and more worthwhile for everyone who banks with us, for the people who work with us, and the community at large, too.When you come to work at ING, youre joining a team where individuality isnt just accepted, its encouraged. Weve built a culture thats fun, friendly and supportive its the kind of place where you can be yourself and make the most of whatever you have to offer.We give people the freedom to think differently, take ownership of their work, and make great things happen. Were here to help you get ahead. And with our global network, theres plenty of scope to take your career in new directions, perhaps even ones youve never considered.We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.Sound like the kind of place youd feel at home? Wed love to hear from you.(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)Applications close 4 July 2025About INGLooking for a place where your talent can truly shine?Here, were more than just a workplace were a community of innovators, problem-solvers, and forward-thinkers, dedicated to making a real impact. Whether youre just starting your career or seeking the next big challenge, we have opportunities that will inspire and push you to grow.Your future at ING starts with one application. Ready to join?Find your match!Weve got plenty of opportunities to match your skills and aspirations! Use the filters below the search bar like location and job type to help you find the perfect fit. Start exploring now and discover where your next career move could take you! #J-18808-Ljbffr