Job Title

General Manager - Tournament Revenue & Experience (Netball World Cup)Direct message the job poster from Netball AustraliaPeople and Culture Advisor | Netball AustraliaAbout the Netball World CupThe Netball World Cup (NWC) is the pinnacle tournament for the sport and occurs every four years. It brings the top 16 teams in the world together over 10 days, with teams competing across pool stages and finals to be crowned World Champion. In 2027, the NWC will be held in Sydney, Australia across August & September. In addition to generating significant economic for NSW and Australia, the Netball World Cup provides a significant moment for NA in its centenary year to drive interest, awareness and participation in the sport. NAs vision for the tournament is to deliver an innovative and record-breaking NWC that inspires a new generation of fans and players, achieving record commercial return and celebrating athletes on the global stage.About the RoleThis exciting position will be responsible for shaping and delivering the commercial strategy for the Netball World Cup (NWC), with a focus on driving key revenue streams including sponsorship, ticketing, licensing, marketing, and fan experience, with the following key areas of responsibility:Responsible for sponsorship sales to ensure the achievement of revenue targets in line with yearly budgets and forecastsWork with the LOC COO and Netball Australia Commercial team to identify, develop and commercialise new products and programs.Identify and evaluate potential new business opportunities, partnerships and market trends, relevant to sport and in particular womens sportStrengthening existing revenue streams, identifying new market opportunities, and implementing innovative business models, with a focus on engaging and working across the netball eco-systemPrepare and track all Commercial Pipeline opportunities and provide in depth reporting, data and analysis of market research to stay updated on both industry trends and competitor activities.Deliver Revenue and Surplus ResultsDeliver all revenue and net surplus results for all areas of responsibility, from sponsorship and ticketing to licensing, fan experience, and marketing and communications.Secure new revenue from partners as part of upsell targets that strategically important to the NA business, particularly new entertainment verticals (food and dining, music, family and kids entertainment, shopping and film)In conjunction with NWC COO and NA Commercial team, develop and implement a Partnership strategy to deliver NWC budget targets as well as growth across all internal NA properties.Establish senior level (decision maker) relationships across all partner and agency stakeholders to solidify their association with the sport and the event(s).Work closely with the NA Commercial team to manage the local relationship with the Partnerships team and retail licencing team to maximise the local sponsorship and licencing revenue and activation opportunitiesEnsure local sponsorship opportunities are identified and pursued through the LOCs procurement process.Oversee the local sponsor servicing and commercial operations programs for Global and Local tournament partners, working with the NA Commercial & team to ensure all contractual obligations and rights are deliveredManagementPlay a key role in facilitating communication between the NA CEO, executives, internal departments, and the LOC executive teamParticipation in key meetings locally and centrally to update NA and LOC on revenue streams, ensuring coordination, alignment and consistency internally and externallyBeing the primary point of contact for anyone within NWC2027 LOC for anything related, directly or indirectly, to any of the NA centrally managed revenue streamsDirectly manage all revenue and experience focused staff within the LOC, while they also separately and functionally report to the Senior Commercial Lead and any relevant revenue departments/ teams centrally at Netball Australia Ptd Ltd.This double reporting context will be a key aspect of the success of the GM Tournament Revenue & Experience in the role, and will require strong communication and collaboration skills, as well as a deep understanding of the overall commercial landscape of both the NWC Tournament and Netball Australias internal structures.Ticketing & LicensingEnsure day-to-day management of the LOC ticketing and licensing teams, co-ordinating regularly with the relevant NA stakeholdersSupport the implementation of the tournament ticketing strategy for the Sydney market specifically.Work closely with the LOC GM Tournament Operations and NA Commercial team, and ticketing and consumer products teams, to build and deliver the tournament sales and engagement plans, ensuring marketing, communications and digital content strategies maximise ticket salesFoster strong integration between the LOC Executive team and the Tournament, Operations, and Services teams, ensuring alignment of plans while providing local insights, sales performance, and trends to help shape strategic decisions.MarketingLead the development and execution of the overarching marketing strategy for the 2027 Netball World Cup, ensuring alignment with commercial, brand, and fan engagement objectives.Develop and implement a comprehensive media and public relations strategy to drive awareness, excitement, and strong narrative support in the lead-up to and during the tournament.Manage key agency relationships and collaborate with internal stakeholders to deliver integrated campaigns that support ticket sales, partnership activation, and fan growth.Fan ExperienceDesign and deliver a world-class fan experience strategy that engages diverse audiences across all stages of the tournament.Oversee the planning and execution of fan engagement initiatives across digital, in-venue, and community platforms to deepen emotional connection with the sport and eventAbout YouStrategic Sales Leadership: Proven ability to drive high-value sponsorship sales and commercial growthCommercial Acumen: Strong understanding of revenue generation models, budgeting, forecasting, and delivering on financial targets.Stakeholder Engagement: Excellent interpersonal and relationship-building skills, with the ability to influence and engage senior decision-makers across commercial, government, and sport sectors.Collaboration & Communication: Exceptional collaboration skills to work across multiple teams, departments, and reporting lines, including a dual-reporting structure.Analytical Thinking: Ability to analyse market trends, consumer data, and commercial pipeline reports to inform strategic decision-making.Project & Program Management: Strong planning and organisational skills to manage multiple revenue-generating initiatives simultaneously, including ticketing, licensing, and partner servicing.Governance & Compliance: Demonstrated ability to work within complex governance structures and ensure contractual and legal compliance in sponsorship and licensing.Leadership & People Management: Experience leading high-performing teams, setting targets, and managing performance to achieve strategic and financial objectives.ExperienceMinimum 810 years'' experience in senior commercial, sponsorship, or revenue-focused roles, preferably within sport, entertainment, events, or media industries.Proven experience working in or with major events or tournaments, ideally in a local organising committee (LOC) or national sports body.Experience in managing commercial partnerships across diverse industries, including sport, lifestyle, entertainment, and consumer brands.Experience managing ticketing and licensing programs, with an understanding of fan engagement strategies.In-depth knowledge of the sports and entertainment landscapeUnderstanding of broadcast/media rights and their commercial impact, particularly in the context of large-scale events.Personal AttributesAlignment to our DNA - Belong, Be Bold, Be Your BestStrategic thinker with a results-driven mindset.Confident communicator and negotiator with high emotional intelligence.Highly adaptable and resilient, with the ability to work in fast-paced, evolving environments.Committed to upholding contributing to the growth of womens sport.Additional InformationReporting into the LOC COO, this full-time role will be based at Sydney Olympic Park, on a fixed-term basis through to November 2027. Given the unique nature of the sports industry, and the domestic & global reach of our organisation, travelling and working outside of Netball HQ and traditional office hours may be required from time to time. We reserve the right to shortlist and interview suitable candidates as they are identified, so if this sounds like you, and we hope it does please dont delay your application. We do not take for granted the high volume of applications we receive, but please be aware this means we are only able to contact shortlisted candidates.Netball Australia & its subsidiaries takes its Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. All successful candidates will undergo a criminal record and Working with Children check prior to employment and must be able to hold valid checks at all times throughout their employment. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries. We have a collaborative, supportive and diverse culture and promote the continued development of our team members! We believe your religion, age, disability, sexual orientation, gender identification or culture do not define you nor impact your application or employmentSeniority levelSeniority levelExecutiveEmployment typeEmployment typeContractJob functionJob functionStrategy/Planning, Management, and FinanceReferrals increase your chances of interviewing at Netball Australia by 2xGet notified about new General Manager jobs in Sydney, New South Wales, Australia.Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoExecutive Director Signalling OperationsEveleigh, New South Wales, Australia 1 week agoVice President, Asia Pacific Credit Department (APCD)Sydney, New South Wales, Australia 2 weeks agoVice President, Corporate Sales, Global Payments Solutions, AustraliaSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoManager Operational Technology & EngineeringSydney, New South Wales, Australia A$154,800 - A$165,263 2 weeks agoWere unlocking community knowledge in a new way. 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