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Join to apply for the Digital Advertising Manager role at Dabble1 day ago Be among the first 25 applicantsJoin to apply for the Digital Advertising Manager role at DabbleGet AI-powered advice on this job and more exclusive features.In Australia, Dabble has been operating a licensed sportsbook under the NTRWC since 2021. We''re here to deliver extraordinary - with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement.We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, and Albury. While we support remote-friendly work, we also encourage our people to take advantage of our national network of offices, offering cross-office sponsored flights year-round to promote collaboration and connection.Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States which launched in 2023, and our latest launch into the UK in May 2025!We are a team of highly driven enthusiasts and we are looking for our next Dabbler to join us as we continue in our journey.Dress for your day so you can focus on what mattersSwitch up your office, work from home, work from wherever helps you to deliverGenuine, like-minded team of visionaries. We welcome ideas big and small!Scheduled focus time to encourage deep thoughtOur annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming yearEach day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and FocusA minimum of five weeks of paid annual leave for all DabblersPaid parental leave for both primary and secondary caregiverWe encourage you to visit our network of offices: sponsored flights available to staff and spouse/immediate familyFlexibility with working hours to accommodate our cross-country employee base: you are free to manage your own timeYour wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support andmoreUp to 10% annual cash bonus based on Company performance metricsDabble Day Dividend: all Dabblers split the days revenue evenly on our birthday each year. You share the workload, why shouldnt you share the reward?OverviewDabble is embarking on an exciting period of growth having just launched into the UK market, so we are seeking an experienced Digital Advertising Manager to manage all digital marketing campaigns in the UK market. In this newly created role you will be responsible for the daily management of Dabbles digital advertising campaigns. You will work collaboratively to facilitate a cohesive strategy across the board as Dabble looks to scale across the UK.Your day to day will include executing individual platform strategies with a strong focus on optimization for growth and conducting key testing programs such as split testing multiple ad variants. If you''re looking to make an impact in a dynamic and rapidly expanding business, this role is for you.Primary LocationWhilst this role supports the UK market it will be based in Australia.This role is currently open to all locations within Australia, however candidates based in Melbourne may be preferred.ResponsibilitiesYou will be hands-on in developing and executing on the digital marketing strategy to serve up perfectly timed, hyper-relevant ads that intercept punters right when they''re *thinking* about placing a betAssisting with the ideation of campaign strategies and creative concepts.Performing weekly & monthly reporting.Leading brand media buys throughout peak periods.Taking full control of the AppsFlyer integration and setup for publishers & partners.ActivationCreating, executing, scaling and maintaining digital acquisition and retargeting campaigns across paid platforms that drive new customers and build a fiercely loyal community around our brandSupporting the Brand & Consumer team with the creation, execution, and maintenance of awareness campaigns across paid platformsContinually optimising and innovating to grow the Dabble community, testing new channels for acquisition growthIntegrating Safer Gambling messaging seamlessly and creatively into the fun, making safety feel like part of the community vibe, not an afterthoughtBriefing and coordinating content producers and designers on the creation of visual assets to be used in ad campaignsWorking with the data and customer teams to establish a framework for efficient acquisition and build an understanding of how to maximise CAC payback periodsPerforming regular keyword research and adjusting copy to suit new keywordsHelping to oversee App Store Optimisation (ASO), in collaboration with ASA, to increase downloads of the Dabble appBraze and platform audience segmentation to drive efficient activation & retentionImproving the user path to install and conversion rates from initial touchpointsTestingDesigning and A/B testing irresistible, headline-grabbing sign-up offers and promotionsHelping to create and manage testing programs across digital marketing channels that drive growth and better performance. This mayinclude testing new ad variants or split test ad creatives, audiences, and placementsWorking with the content team to improve the customer experience and deliver a landing page testing program that delivers continual conversion rate improvementWorking with the engagement team to test new audiences to improve performance across digital marketing campaignsManaging attribution and tracking (working closely with the product team for implementation) and reporting to ensure campaigns are optimised for maximum ROISkills & QualificationsConsiderable experience in a similar brand or agency roleDemonstrated knowledge of Facebook Ads, Google Ads, Apple Search Ads and Twitter Ads platform tools, including reporting functionalityExperience performing split testing and creating multiple ad variantsExcellent copywriting skills, particularly strong CTAs and concise headlinesExperience running App Installs campaigns is highly desiredAbility to prioritise and execute tasks in a dynamic (and fun) environmentStrong multi-tasking and organisational skills, with excellent attention to detailSports or wagering industry experience highly valuedKnowledge of the UK sporting calendar would be highly regardedAre you a Dabbler?A Dabblers attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to own their work and talk their book wherever they can.A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.RemunerationThe advertised salary for this position is $115,000 -$130,000 + Super + Benefits with room to be flexible.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeOtherJob functionJob functionMarketing and SalesIndustriesEntertainment ProvidersReferrals increase your chances of interviewing at Dabble by 2xGet notified about new Advertising Manager jobs in Cremorne, Victoria, Australia.Brand Communications Manager, SkinCeuticalsMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 33 minutes agoPort Melbourne, Victoria, Australia 3 weeks agoMoorabbin, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia A$180,000.00-A$190,000.00 1 week agoDocklands, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 10 hours agoSouth Melbourne, Victoria, Australia 1 week agoDocklands, Victoria, Australia 2 weeks agoPort Melbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoDandenong, Victoria, Australia A$80,000.00-A$100,000.00 1 week agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 6 days agoMoonee Ponds, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 6 days agoChannel Marketing & Events Manager, Residential Energy ANZMelbourne, Victoria, Australia 1 month agoBrand Executive (Assistant Brand Manager)Senior Creative Content Marketing ManagerMelbourne, Victoria, Australia 2 months agoCranbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 1 week agoCollingwood, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 month agoSouthbank, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 6 days agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 months agoWere unlocking community knowledge in a new way. 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