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3 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Wesfarmers Health is growing fast as we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.Our portfolio includes well-known names like Priceline and Priceline Pharmacy, as well as our medi-aesthetics brands, Clear Skincare Clinics and SILK Laser Clinics. In the digital space, were proud to have SISU Health and InstantScriptsand most recently, weve launched our newest beauty retail brand, atomica.About us:What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Healtha leading Australian organisation in health, beauty, and wellness.Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.What youll do:Join Wesfarmers Health as our CRO & Personalisation Lead and help redefine health, beauty, and wellness online!The CRO & Personalisation Lead will help transform Wesfarmers Healths digital strategy by developing and executing a Conversion Rate Optimisation (CRO) strategy, which will include implementing and continuously improving personalisation efforts across retail brands including Priceline. The role focuses on enhancing customer engagement to improve conversion rates and thereby drive revenue. The CRO & Personalisation Lead will manage the on-going relationship with our personalisation vendor (Insider), optimise campaigns and ensure seamless integration of personalisation across our digital platforms in collaboration with Product, Technology, and business teams.What youll bring:A minimum of 5 years experience in digital, working with CRO, personalisation and/or marketing automation platforms (e.g. Hotjar, Insider, Salesforce, Adobe, Braze)Strong commercial acumen, with a detailed understanding of eCommerce/eDM/Personalisation performance driversFamiliarity with a wide variety of MarTech, including Personalisation, Marketing Automation, CDP and moreAn understanding of optimisation concepts such as statistical significance, P value, minimal detectable effect, sample size calculationsExperience with Agile methodologies and tools (e.g. Jira)Ability to multitask in a fast -paced environmentTertiary qualifications in marketing, business, experience design, digital or related technology areaUnderstanding of Australian privacy law and data governanceWhy us?Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.Novated leasing optionsAccess to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a yearBeautiful outdoor terrace for work and recreation.Food, coffee and health & wellbeing facilities onsite including a landlord operated gymDedicated end of trip facilities (cycle racks, showers, lockers).Aboriginal and Torres Strait Islander ApplicantsWesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices.As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionManagement and MarketingIndustriesWellness and Fitness Services, Retail, and WholesaleReferrals increase your chances of interviewing at Wesfarmers Health by 2xGet notified about new Lead jobs in Docklands, Victoria, Australia.Doncaster, Victoria, Australia A$60,000 - A$65,000 2 weeks agoCustomer Success Lead - Australia and New ZealandMelbourne, Victoria, Australia 6 days agoCommunications & Knowledge Lead Customer CareMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMoorabbin, Victoria, Australia 1 month agoAssistant Manager/ Manager - Audit & AssuranceMelbourne, Victoria, Australia 23 hours agoMelbourne, Victoria, Australia 3 months agoMelbourne, Victoria, Australia 3 hours agoMelbourne, Victoria, Australia 2 weeks agoWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr