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Job Title


Brand Analyst


Company : Bank Australia


Location : Melbourne, Victoria


Created : 2025-07-12


Job Type : Full Time


Job Description

Join to apply for the Brand Analyst role at Bank AustraliaContinue with Google Continue with Google2 days ago Be among the first 25 applicantsJoin to apply for the Brand Analyst role at Bank AustraliaThrough the merger of Bank Australia and Qudos Bank were creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, were building on the strong foundations of our history and shared values as we bring together the best of both banks.The Brand Analyst plays a key role in shaping and strengthening the banks brand through data-driven insights and strategic research. Reporting to the Head of Brand, this role leads the Voice of Customer (VOC) programincluding NPS and customer satisfaction trackingto ensure customer perspectives are embedded in brand and marketing decisions. They analyse and report on VOC data to identify opportunities for improving customer experience and supporting broader business objectives.Working cross-functionally, the analyst will develop and manage a customer panel to maintain a continuous feedback loop that informs strategic decisions. They will also deliver market insights and customer trend analysis to guide brand, marketing, and corporate strategies, using a structured research approach to keep the organisation responsive to evolving customer needs and market dynamics.This role is based in Collingwood or Mascot.We have big plans to become Australias most trusted bank and a leading purpose-driven business.As a certified B Corp, were part of a global business community who meet the highest social and environmental standards, putting purpose over profit.Every role and person in our bank is essential to bringing our values, purpose and aspiration to life.We offer flexible working options, competitive salary and 13% super.Our staff have access to a range of meaningful benefits to support their physical and mental wellbeing including 24/7 free counselling, free flu vaccinations and discounted gym memberships.We also support staff with study assistance, paid parental leave (regardless of gender), volunteer, bereavement, gender affirmation and family violence leave; and the opportunity for bonus annual leave.We support our staff to grow their careers through learning and development and an organisational culture where we reward and recognise innovation and values, not long hours.We are committed to building an inclusive culture and a diverse workforce that reflects the Australian community.We care for a conservation reserve where we work with key partner organisations to protect threatened species and involve staff in conservation.What you will be doingLead customer research initiatives by designing and managing VOC programs, customer panels, and market research to support strategy, brand positioning, and performance tracking.Generate actionable insights by analysing customer feedback and market data, identifying opportunities to improve customer experience, and contributing to key reports and dashboards.Communicate findings effectively through clear, compelling reports, presentations, and visual dashboards that inform internal stakeholders and strategic decisions.Collaborate across teams and partners to align insights with business goals, support cross-functional initiatives, and manage relationships with external research vendors.Ensure operational excellence by maintaining research documentation, managing budgets and timelines, and upholding data privacy and ethical standards.Support leadership with administrative tasks related to research planning, execution, and reporting.What you will bringDeeply customer-centric with a strong results orientation and self-motivation.Exceptional analytical and reporting skills, with proven ability to interpret qualitative and quantitative data to generate actionable insights that enhance customer experience.Extensive experience in designing and executing customer research programs (VOC, NPS, CSAT), underpinned by a solid understanding of both qualitative and quantitative methodologies.Strong collaborative approach, with demonstrated success in cross-functional environments and building effective relationships across all levels of the bank and with external partners.Outstanding communication skillsinterpersonal, verbal, and writtenwith a talent for delivering considered and balanced advice.Effective team player with excellent time management, organisational skills, and meticulous attention to detail.Robust corporate background in business, marketing, behavioural sciences, or related disciplines.Commitment to Bank Australias purpose, aspiration, values and brand as well as the B Corp ethos.By submitting an application you agree to Bank Australias Privacy Policy for applicants and confirm that you are legally able to work in Australia. Bank Australia is an equal opportunity employer committed to sustainable development. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people, people from different cultural backgrounds and people with disabilities because we want to reflect the diversity of our communities. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace.Bank Australia reserves the right to withdraw this advertisement at any time. Candidates will be progressed as applications are received, rather than after the advertisement closure date. If you wish to be considered, please submit your application as soon as possible. Please note, the successful candidate will be subject to satisfactory background checks including but not limited to police and previous employment.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Finance, and AnalystIndustriesBankingReferrals increase your chances of interviewing at Bank Australia by 2xGet notified about new Brand Analyst jobs in Collingwood, Victoria, Australia.Melbourne, Victoria, Australia 1 week agoBrand Communications Manager, SkinCeuticalsMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 6 days agoDocklands, Victoria, Australia 2 weeks agoBrand Manager / Marketing Specialist (Beauty)Melbourne, Victoria, Australia 1 week agoRichmond, Victoria, Australia 2 weeks agoDandenong, Victoria, AustraliaA$80,000.00-A$100,000.002 weeks agoBrand Executive (Assistant Brand Manager)Southbank, Victoria, Australia 2 weeks agoDocklands, Victoria, Australia 1 week agoDocklands, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 2 weeks agoSouthbank, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 2 weeks agoHawthorn East, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 1 week agoMarketing Analyst (Bangkok Based, relocation provided)Melbourne, Victoria, Australia 3 days agoIntegrated Brand Manager & Business Services - BiopharmaMelbourne, Victoria, Australia 4 weeks agoBecome a Luxury Brand Evaluator in Melbourne, AustraliaMelbourne, Victoria, Australia 3 months agoManager, Brand Marketing [6 month fixed-term contract]Melbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoPort Melbourne, Victoria, Australia 3 weeks agoPUBLIC RELATIONS & BRAND COMMUNICATIONS MANAGERCollingwood, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 month agoCremorne, Victoria, Australia 3 weeks agoCEO - National Premium Casual Dining BrandMelbourne, Victoria, Australia 3 weeks agoWere unlocking community knowledge in a new way. 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