Job Title

Responsibilities Campaign Planning: Establish and manage the programming and planning process. Partner with Integrated Marketing to identify target personas, audience segments, objectives, and desired outcomes. Campaign Targeting and Execution: Define and implement the best channels to reach and engage target audiences. Manage email marketing campaigns, including targeting, scheduling, and automation. Govern local performance marketing efforts, including planning and execution of investments. Campaign Performance & Optimization: Track and measure the performance and effectiveness of demand generation campaigns and tactics. Use data-driven insights to inform and improve future campaigns. Tools & Technology: Utilise advanced marketing technology (MarTech) and marketing automation platforms to drive campaign success. Collaborate with Corp MarTech teams to develop and implement these capabilities based on CMO Asia requirements and priorities. Qualifications Required/minimum qualifications: Bachelor''s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field. 5+ years of experience in integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience. Or equivalent experience. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request via the Accommodation request form. Benefits/perks listed below may vary depending on your employment nature and country of work. #J-18808-Ljbffr