EVT HQ - Senior Digital Marketing Specialist - Paid Media & AnalyticsJoin to apply for the EVT HQ - Senior Digital Marketing Specialist - Paid Media & Analytics role at EVT - Entertainment | Ventures | TravelContinue with Google Continue with GoogleEVT HQ - Senior Digital Marketing Specialist - Paid Media & Analytics2 days ago Be among the first 25 applicantsJoin to apply for the EVT HQ - Senior Digital Marketing Specialist - Paid Media & Analytics role at EVT - Entertainment | Ventures | TravelGet AI-powered advice on this job and more exclusive features.Sign in to access AI-powered advicesContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleTitle: Senior Digital Marketing Specialist Paid Media & AnalyticsReports to: Head of EVT Digital ChannelsKey Stakeholders: Digital Marketing Manager, Digital Marketing Executive, Digital Marketing Coordinator, Digital Marketing Specialist, Group Loyalty Manager, Omni-Channel Campaign Specialist, Marketing Operations Manager, Brand Managers, Marketing Executives, Social Media Managers, Social Media Executives, Cluster Revenue Managers, Hotels IT team, Distributions team, Elevate team and relevant managers from across EVT business units.Position Overview:In this role you will assist with managing and executing the digital strategy for the EVT Hotels and Resorts owned channels.Our Vision is being leaders in creating experiences that escape the ordinary.Our Purpose is to make the day better for ourselves, each other, our group, our customers and communities. We do this by living our values of empowerment, possibilities and community. We achieve our Vision and Purpose by delivering on our goals and values.Our GoalsGrowing revenue above marketMaximise assetsBusiness transformationOur ValuesEmpowerment: We make it happenPossibilities: We evolve and innovateCommunity: We make the connectionKey Accountabilities1. EVT Hotels and Resorts Digital ChannelsWork closely with the Head of EVT Digital Channels to implement digital strategies that drive customers to EVT owned websites, increase repeat visitation and grow direct accommodation and C&E revenue.Drive traffic and conversion via strong Paid Media tactics in alignment with revenue targets and brand objectives. Work in close collaboration with the wider team to deliver full-funnel, data-driven campaigns for EVT Hotels & Resorts.Use analytical skills to identify key customer touchpoints and provide actionable insights & data-driven recommendations.2. Paid Media Execution & ManagementPaid Media Management: Execute and manage EVT Hotels and Resorts Paid Media campaigns across channels including but not limited to; Paid Search (Google & Bing), Metasearch (Google Hotel Ads & TripAdvisor Meta), Paid Social (FB, IG, LinkedIn & TikTok), Video (YouTube, CTV), Programmatic Display (Quantcast, Criteo) and OTA (Online Travel Agents) Pay-Per-Click Advertising.Budget Management: Oversee Paid Media spend and ensure campaigns deliver against our CPM, CPC, CPA & ROAS targets.Strategy & Planning: Work closely with the Head of EVT Digital Channels and Digital Marketing Manager to develop Paid Media strategies & media plans and set data-driven targets & reporting. Proficiency in data analytics and ability to analyse & activate data in campaign executions are essential.Campaign Execution: Execute and deliver multi-channel Paid Media campaigns according to the approved media plan. Monitor campaign performance, adjust strategies, and optimise budgets for effectiveness.Tag Management: Test, troubleshoot, maintain and enhance media & analytics tags to ensure accurate tracking, optimisation and reporting. Assist with implementing new initiatives & tactics that involve web and server-to-server conversion tracking and work closely with IT to ensure data quality & compliance. Google Tag Manager proficiency highly desirable.Digital Trends & Technologies: Stay up to date with emerging digital trends and evolving technologies that create competitive advantage. Be on top of key updates & innovations in the digital space and be able to articulate how it could be used to drive improvement, efficiency or growth.Data Privacy & Compliance: Ensure compliance with data privacy regulations and stay up to date with evolving laws and best practices in all digital marketing activities.QA & Approval: Manage QA, review & approval process of all Paid Media campaigns with relevant internal and external stakeholders. Develop and deploy a strong process to ensure efficiency and error-free executions. Attention to detail is very important for this role.Performance KPIs: Take a data-driven approach by leveraging audience insights for shaping personalised & results-driven paid media strategies, and for driving continuous optimisation against KPIs across all platforms. Actively engage in actions to further enhance performance of paid media activity.3. Data Analysis & ReportingGoogle Analytics 4: Track, report, analyse brand.com data and optimise Paid Media strategy based on performance & revenue KPIs. Work in close collaboration with the wider team to drive the overall business objectives.Campaign Reporting: Design, develop, and maintain dashboards, reports, and KPI analyses. Use data to identify performance improvement and optimisation opportunities.Report Automation & Ongoing Maintenance: Automate analytics and reporting processes to improve operational efficiency.A/B Testing: Run an ongoing A/B testing and optimisation program to continuously improve strategy with data-driven experimentation, share insights and identity opportunities for growth.4. Loyalty & Lifecycle MarketingAssist with executing EVTs lifecycle marketing strategies to drive member acquisition, engagement and retention and enhance customer loyalty. Use Paid Media to drive new customer & member acquisitions and to engage/revitalise existing customers to generate repeat stays and grow avg. lifetime value.Work closely with the Head of EVT Digital Channels, Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and Group Loyalty Manager and utilise customer data and insights to deliver a highly targeted and personalised experience across key Paid Media touchpoints.Skills & ExperienceThe successful applicant will be tertiary qualified in a relevant discipline with at least 5 years experience working in Paid Media.These are the skills and experience required for this role:5+ years experience in a related role3+ years of hands-on experience in a digital agency or similar environmentAdvanced knowledge of Google Ads and Meta Ads Manager.Proficient across Paid Media account management and optimisation tools/techniques.Proven record of making a measurable impact on campaign performance.Strong analytical & commercial skills with the ability to interpret data and to translate strategy into actionUnderstanding of all relevant regulatory and legal requirements around customer data privacy, consent and securityOutstanding relationship builder, across the business with the ability to partner with key stakeholdersHigh attention to detail & strong end to end project management skillsExcellent verbal and written communication skills with a wide variety of stakeholders.Certifications required:Google Certified Professional - Search and DisplayGoogle Analytics 4 CertificationMeta Certified Professional - Media Planning, Media Buying or Marketing SciencePreferred experiences:Experience in AI-powered marketing automationExperience in working with large datasets and building predictive modelsGoogle Tag Manager experienceGood understanding of owned channelsSEO experienceSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionAdvertising, Strategy/Planning, and MarketingIndustriesHospitality, Hotels and Motels, and RestaurantsReferrals increase your chances of interviewing at EVT - Entertainment | Ventures | Travel by 2xGet notified about new Digital Marketing Specialist jobs in Sydney, New South Wales, Australia.Sydney, New South Wales, Australia 2 weeks agoSurry Hills, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 weeks agoNorth Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 3 days agoSilverwater, New South Wales, Australia 2 weeks agoMarrickville, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 2 weeks agoGreater Sydney AreaA$42.00-A$47.004 days agoMarketing Manager, Australia & New ZealandSydney, New South Wales, Australia 2 weeks agoMacquarie Park, New South Wales, Australia 3 weeks agoMascot, New South Wales, Australia 2 days agoSydney, New South Wales, Australia$80,000.00-$85,000.002 days agoLane Cove West, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 2 weeks agoSt Leonards, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 3 days agoChatswood, New South Wales, Australia A$75,000 - A$80,000 2 weeks agoMillers Point, New South Wales, Australia 2 days agoMacquarie Park, New South Wales, Australia 2 weeks agoBaulkham Hills, New South Wales, Australia 2 days agoLead Client Solutions Manager, Marketing SolutionsSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoWere unlocking community knowledge in a new way. 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