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Salary: Competitive, based on experienceSubmit your CV and cover letter (with a folio, if you have one) to hello@piccolinagelateria.com.auLead the Brand. Grow the Community. Create Joy.Are you a strategic thinker with a creative flair and a deep love for digital storytelling? Were looking for an experienced and hands-on Brand Marketing Manager to lead our brand presence across content, campaigns, community, and in-store experience.This is a unique opportunity to work with one of Australias most iconic gelato brands taking the reins across brand campaigns, social strategy, digital content, community building, and product launches. You''ll report directly to the Creative Director and work closely with retail, production, and operations to bring our brand to life across every touchpoint.About PiccolinaPure, authentic Italian gelato since 2015.At Piccolina, we pride ourselves on creating world-class gelato from scratch using traditional Italian techniques and only the best ingredients. Were a design-led, female-founded brand with a reputation for quality, innovation, and unforgettable flavour. With new venues on the horizon, theres never been a more exciting time to join us.What You''ll Be DoingBrand & Campaign LeadershipOwn and deliver end-to-end brand campaigns, from concept and strategy through to rollout across all retail and digital touch points.Use insights, data, and trends to shape content strategy and continuously improve customer engagement.Drive new product development (NPD) and go-to-market strategies.Manage brand voice and consistency across all platforms from socials to in-store and eComm.Content & CommunityDevelop and oversee a scroll-stopping content calendar across Instagram, TikTok, Facebook, YouTube and more.Lead the creation of short-form video content and digital campaigns that reflect our brand personality.Manage social media tools, schedule content, and maintain platform bios, links and highlights.Engage with our online community from responding to DMs and comments to collaborating with aligned creators and influencers to deliver a positive customer experience.Retail & Digital ActivationCollaborate across teams to ensure brand initiatives are activated in-store and online.Maintain the Piccolina website and eComm accuracy including POS integration.Manage and optimise Piccolinas CRM to actively grow our customer data base and maintain consistent, on brand and timely communication.Deliver local area marketing and manage community partnerships.Operations & Partner ManagementManage content creation, ensuring clear direction and exceptional output.Manage external creative, digital and media partners to deliver cohesive, aligned campaigns.Work with external partners and internal teams across operations, production, and retail, to deliver successful events, pop-ups, and in-store activations.Manage marketing budgets, reporting, and optimisation efforts.Assist in the coordination and delivery of team events.What Youll Bring5+ years of experience in brand, content, or marketing management, ideally in retail or lifestyle brands.A strategic mindset with hands-on experience delivering creative campaigns that drive commercial outcomes.Proven experience in project management including managing external creative, partners, and media agencies.Experience in managing social and digital channels, including Instagram and TikTok.Strong storytelling skills and the ability to lead content creation across video, photography and written formats.Proficiency with Meta Business Manager, CapCut and Adobe Creative Suite.CRM (Klaviyo), eComm and website experience, with an understanding of customer journeys and sales funnels.Data-led thinking with experience in campaign analysis, reporting and optimisation.A people-first mindset, high energy, and an ability to juggle multiple projects in a fast-paced environment.An ability to self-manage to get the job done.Why Join Piccolina?Be part of a purpose-driven, creative, and design-led business.Work on high-impact brand campaigns and exciting product launches.Enjoy professional growth opportunities with leadership mentoring.Free onsite parking, regular team lunches, and yes free gelato every day.Please submit your CV and cover letter (with a folio, if you have one) detailing your relevant experience and skills to hello@piccolinagelateria.com.auJob ad will close Sunday 6 July 5pm.Please note, only candidates witha drivers license and permanent work rights in Australia will be considered. We are unable to consider applications from individuals holding a working holiday visa. Only successful applicants will be contacted.To learn more, follow us on Instagram (@piccolinagelateria) or instore across 8 locations in Melbourne.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesHospitalityReferrals increase your chances of interviewing at Piccolina Gelateria by 2xSign in to set job alerts for Brand Manager roles.Continue with Google Continue with GoogleContinue with Google Continue with GoogleMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoSenior Marketing Manager - Wilson ( 12 month contract)Moorabbin, Victoria, Australia A$130,000 - A$140,000 4 days agoMelbourne, Victoria, Australia 2 days agoSouthbank, Victoria, Australia 2 days agoBrand Manager / Marketing Specialist (Beauty)Melbourne, Victoria, Australia 1 week agoBrand Communications Manager, SkinCeuticalsMelbourne, Victoria, Australia 11 hours agoMelbourne, Victoria, Australia 2 weeks agoRichmond, Victoria, Australia 2 weeks agoDandenong, Victoria, AustraliaA$80,000.00-A$100,000.002 weeks agoMelbourne, Victoria, Australia 1 month agoDocklands, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 days agoDocklands, Victoria, Australia 4 weeks agoSouthbank, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoBrand Executive (Assistant Brand Manager)Broadmeadows, Victoria, Australia 2 days agoFootscray, Victoria, Australia 3 days agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoSouthbank, Victoria, Australia 8 hours agoMarketing Manager - Euky Bear, Vicks, BraunOakleigh South, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 3 days agoAbbotsford, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoMECCA Bourke Street- Events and Activation ManagerMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 3 days agoWere unlocking community knowledge in a new way. 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