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EVT HQ - Senior Digital Marketing Manager - Campaigns & OperationsJoin to apply for the EVT HQ - Senior Digital Marketing Manager - Campaigns & Operations role at EVT - Entertainment | Ventures | TravelContinue with Google Continue with GoogleEVT HQ - Senior Digital Marketing Manager - Campaigns & OperationsJoin to apply for the EVT HQ - Senior Digital Marketing Manager - Campaigns & Operations role at EVT - Entertainment | Ventures | TravelGet AI-powered advice on this job and more exclusive features.Sign in to access AI-powered advicesContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleContinue with Google Continue with GoogleTitle: Senior Digital Marketing Manager Campaigns & OperationsReports to: Head of EVT Digital ChannelsDirect Reports: 2 Digital Marketing CoordinatorsDotted-Line Reports: Senior Digital Marketing Specialist - Paid Media & Analytics, Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing, Digital Marketing Specialist - Digital DistributionsKey Stakeholders: Digital Marketing Specialists, Group Loyalty Manager, Omni-Channel Campaign Specialist, Marketing Operations Manager, Brand Managers, Marketing Executives, Social Media Managers, Social Media Executives, Cluster Revenue Managers, Hotels IT team, Distributions team, Elevate team and relevant managers from across EVT business units.Position Overview:In this role you will assist with managing and executing the digital strategy for the EVT Hotels and Resorts owned channels.Our Vision is being leaders in creating experiences that escape the ordinary.Our Purpose is to make the day better for ourselves, each other, our group, our customers and communities. We do this by living our values of empowerment, possibilities and community. We achieve our Vision and Purpose by delivering on our goals and values.Our GoalsGrowing revenue above marketMaximise assetsBusiness transformationOur ValuesEmpowerment: We make it happenPossibilities: We evolve and innovateCommunity: We make the connectionKey Accountabilities1. EVT Hotels and Resorts Digital ChannelsWork closely with the Head of EVT Digital Channels to implement digital strategies that drive customers to EVT owned websites, increase repeat visitation and grow direct accommodation, C&E and F&B revenue.Work closely with the Head of EVT Digital Channels to strategically leverage third party promotional and advertising tools to drive incremental revenue and occupancy for EVT Hotels & Resorts.Use strong digital analytics & measurement skills to accurately interpret data and assess campaign performance to draw actionable insights, identify growth opportunities and make data-driven recommendations.2. Digital Campaigns & OperationsDaily Operations: Work closely with the Head of EVT Digital Channels and lead the daily operations of the Digital Channels team, including task briefing for campaigns & projects, resource allocation & timeline management, SOP development & staff training and stakeholder communications.Campaign & Project Delivery: Responsible for Digital Marketing Campaign and Project delivery for EVT Hotels & Resorts, from planning, execution, tracking, pivoting to completion. Coordinate with the Digital Marketing Specialists and other key stakeholders to manage timelines & dependencies and communicate progress effectively.Quality Assurance: Manage QA, review & approval process of all Campaigns & Partner activities with relevant internal and external stakeholders. Develop and deploy a strong process to ensure efficiency and error-free executions. Attention to detail is very important for this role.Cross-Team Collaboration: Work in collaboration with the Brand & Marketing, and Marketing Operations teams to perform a thorough check of campaign deliverables to make sure that all asset requirements are met, adhering to best practices & editorial policies. Collaborate on campaign creative direction and landing page checks & optimisation to ensure user experience from ad to landing page is coherent and is set right to drive the best possible results.Strategy & Planning: Work closely with the Head of EVT Digital Channels and Digital Marketing Specialists to develop Digital Marketing strategies and set data-driven targets & reporting. Proficiency in data analytics and ability to analyse & activate data in campaign executions are essential.Campaign Reporting: Design, develop, and maintain dashboards, reports, and KPI analyses. Use data to identify performance improvement and optimisation opportunities.Digital Trends & Technologies: Stay up to date with emerging digital trends and evolving technologies that create competitive advantage. Be on top of key updates & innovations in the digital space and be able to articulate how it could be used to drive improvement, efficiency or growth.Data Privacy & Compliance: Ensure compliance with data privacy regulations and stay up to date with evolving laws and best practices in all digital marketing activities.Performance KPIs: Take a data-driven approach by leveraging audience insights for shaping personalised & results-driven Digital Marketing strategies, and for driving continuous optimisation against KPIs across all platforms. Actively engage in actions to further enhance performance of Digital Marketing activity.3. Paid & Owned MediaPaid Media Campaign Execution: Work closely with the Senior Digital Marketing Specialist - Paid Media & Analytics and assist with executing EVT Hotels and Resorts Paid Media campaigns across channels including but not limited to; Paid Search (Google & Bing), Metasearch (Google Hotel Ads & TripAdvisor Meta), Paid Social (FB, IG, LinkedIn & TikTok), Video (YouTube, CTV), Programmatic Display (Quantcast, Criteo) and OTA (Online Travel Agents) Pay-Per-Click Advertising.Direct Marketing Campaign Execution: Work closely with the Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and assist with executing multi-channel canvases & campaigns via Braze. Leverage data-driven personalisation and automation to enhance customer loyalty, retention, and engagement, using channels including but not limited to; web (in-app message, content cards, web push), email & SMS.Digital Distributions & Management: Work closely with the Digital Marketing Specialist - Digital Distributions to execute ongoing improvements via owned channels to increase avg. booking conversion rate and drive growth in avg. order value through up-sell and cross-sell tactics.4. Loyalty & Lifecycle MarketingAssist with executing EVTs lifecycle marketing strategies to drive member acquisition, engagement and retention and enhance customer loyalty. Use Digital Marketing tactics to drive new customer & member acquisitions and to engage/revitalise existing customers to generate repeat stays and grow avg. lifetime value.Work closely with the Head of EVT Digital Channels, Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and Group Loyalty Manager and utilise customer data and insights to deliver a highly targeted and personalised experience across key digital touchpoints.Skills & ExperienceThe successful applicant will be tertiary qualified in a relevant discipline with at least 8 years experience working in Digital Marketing, and have experience managing a team.These are the skills and experience required for this role:8+ years experience in a related role3+ years of hands-on experience in a digital agency or similar environment2+ years of experience working on the client sideExperience leading & mentoring a teamAdvanced knowledge of Paid Search, Paid Social, Email Marketing & Google Analytics 4Strong understanding of customer lifecycle management & personalisationProven experience delivering successful Digital Marketing campaigns and complex technical projectsProven record of making a measurable impact on campaign performanceStrong analytical & commercial skills with the ability to interpret data and to translate strategy into actionUnderstanding of all relevant regulatory and legal requirements around customer data privacy, consent and securityAbility to work both independently and with the team, ensuring campaigns perform at their bestAbility to work collaboratively across departments to drive business goalsOutstanding relationship builder, across the business with the ability to partner with key stakeholdersHigh attention to detail & strong end to end project management skillsExcellent verbal and written communication skills with a wide variety of stakeholders.Preferred experiences:Google Certified Professional - SearchGoogle Analytics 4 CertificationMeta Certified Professional - Media Planning, Media Buying or Marketing ScienceExperience in AI-powered marketing automationExperience in working with large datasets and building predictive modelsSEO experienceCRM/CDP experiencePlatform experience: Google Tag Manager, Braze, WordPressSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionAdvertising, Marketing, and Project ManagementIndustriesHospitality, Hotels and Motels, and RestaurantsReferrals increase your chances of interviewing at EVT - Entertainment | Ventures | Travel by 2xSign in to set job alerts for Digital Marketing Manager roles.Continue with Google Continue with GoogleContinue with Google Continue with GoogleSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 2 weeks agoClient Solutions Manager, eCommerce, ANZSydney, New South Wales, Australia 2 weeks agoDirector, APAC Marketing & CommunicationsNorth Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoDirector of Marketing InterContinental SydneySydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, AustraliaA$180,000.00-A$243,000.003 weeks agoConcord West, New South Wales, AustraliaA$90,000.00-A$95,000.002 weeks agoEastwood, New South Wales, Australia 1 month agoSenior Marketing Director (Remote - Flexible Schedule)Sydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 3 weeks agoTrade and Partner Marketing Director, APACSydney, New South Wales, Australia 3 weeks agoDigital Marketing Executive (Email Marketing Focus)Senior Marketing Manager Everyday Banking - 12 MONTH CONTRACTSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, AustraliaA$180,000.00-A$200,000.003 weeks agoAssociate Director/Director, Performance MarketingSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 2 hours agoDigital Media & Innovation Manager - AI, eCommerce, Men''s ApparelLeichhardt, New South Wales, Australia A$80,000 - A$120,000 11 hours agoDirector, Field Marketing, APAC (12 Month Fixed Term Contractor)Sydney, New South Wales, Australia 6 hours agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 1 month agoGreater Sydney Area A$110,000 - A$115,000 1 week agoSydney, New South Wales, Australia 18 hours agoSydney, New South Wales, Australia 3 weeks agoWere unlocking community knowledge in a new way. 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