Job Title

About UsVinarchy - Redefining wine.Born from the 2025 merger of Accolade Wines and Pernod Ricard Winemakers,Vinarchyis a bold new force in the global wine industry. With operations spanning Australia, New Zealand, Spain, Italy, South Africa, Chile, and the United States, we manage the full wine journey - from grape to glass.Our portfolio includes iconic global brands likeJacobs Creek,Hardys, andCampo Viejo, alongside fast-growing stars such asGrant Burge Wines,Stoneleigh, andBrancott Estate.Were also home to fine wine jewels likeSt Hugo, Ysios,Church Road, andBay of Fires, crafted by some of the worlds most talented winemakers.At Vinarchy, we challenge convention to lead, shape, and grow the future of wine.About the RoleWere looking for a Senior PR Manager - Global Fine Wine to elevate the prestige of our fine wine portfolio on the world stage.Based in Sydney and reporting to theGlobal Head of Fine Wine, youll lead the strategic planning and execution of global fine wine PR initiatives, working closely with regional teams, winemakers, and key opinion leaders globally to build advocacy and drive brand desirability.This is a rare opportunity for a confident, creative communicator with deep wine knowledge and a passion for storytelling to make a global impact.What You''ll DoLead Global PR Strategy: Develop and execute a world-class PR strategy for Vinarchys fine wine brands, securing earned media coverage and building global advocacy.Engage Gatekeepers & Influencers: Build strong relationships with wine writers, critics, and lifestyle influencers to amplify our fine wine narrative.Drive Awards & Accolades: Manage global awards strategy and ensure accolades are effectively leveraged across all markets.Champion Brand Education: Create fine wine education tools and mentor regional teams to deepen knowledge and advocacy.Deliver Impact: Use advanced PR measurement tools to track performance and optimise ROI, managing budgets with precision.What You''ll Bring710 years experience in PR or communications - ideally in wine, luxury, or lifestyle sectorsA strong global network of wine media, gatekeepers, and publication competitionsDeep wine knowledge and genuine passion for the categoryExceptional communication and interpersonal skillsTertiary qualification in marketing, PR, or journalismWSET certification and high-level event management skills (desirable)High level VIP event planning & management skills (desirable)Why Join us?At Vinarchy, youll be part of a global team thats redefining wine.We offer a dynamic, inclusive culture, opportunities for international collaboration, and the chance to work with some of the most exciting brands and people in the industry.Youll also have access to:Staff wine allowance and access to unique wine specialsPaid Parental LeaveStart your weekend early with Fast Fridays all year round!Loyalty Leave - earn up to 1-week additional annual leave after 5 yrsVinarchy Anniversary Day offGo Beyond Day - making a difference in your local communityAccess to an extensive online learning libraryAnnual Flu Vaccination ProgramEmployee Assistance ProgramExclusive employee discounts with national retailersReady to redefine your future? APPLY TODAY!At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. #LI-Hybrid #J-18808-Ljbffr