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Get AI-powered advice on this job and more exclusive features.Languages:Fluent in Mandarin and English (Spoken and Written)About Us:Formee Express is a global EdTech platform connecting students with top universities and education providers worldwide. As we expand our reach within theChina market, we are looking for a talented, Mandarin-speaking marketing professional to support our brand presence, generate leads, and drive engagement across Chinese digital platforms.About the Role:We are seeking a creative and strategicMarketing & Lead Generation Coordinator - China Marketwith 4-5 years of experience. The ideal candidate is fluent inMandarin, understands Chinese social media platforms (WeChat, Xiaohongshu, Douyin etc.), has hands-on graphic design skills, and is results-driven in lead generation and digital marketing.You will work closely with our marketing and business development teams to build visibility and trust among prospective students and education partners in China.Key Responsibilities:Manage and grow our presence across key Chinese social media platforms (WeChat, Weibo, Xiaohongshu, Douyin, etc.)Develop and execute marketing campaigns to drive brand awareness and lead generationDesign engaging digital assets for social media, campaigns, and website marketing contentLocalize marketing materials and messaging for the Chinese marketTrack performance of campaigns and optimize for lead conversionCollaborate with global marketing and student support teamsStay updated on trends in Chinese student recruitment and digital marketingRequirements:4-5 years of experience in marketing, lead generation, or social media, preferably in theeducation or international studentsectorStrong knowledge of Chinese digital platforms and marketing toolsFluent inMandarin (written and spoken)and proficient inEnglishProficient ingraphic design tools(e.g., Figma, Canva, Adobe Creative Suite, etc.)Creative mindset with strong attention to detailExperience working in a multicultural or global environment is a plusBased in Australia with full work rightsWhy Join Us?Work for afast-growing global EdTech companyPlay a key role in expanding our presence in the China marketCollaborative and supportive international teamGrowth opportunities in marketing, design, and regional leadershipSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesTechnology, Information and MediaReferrals increase your chances of interviewing at Formee Holdings by 2xMelbourne, Victoria, Australia 6 days agoMelbourne, Victoria, Australia 5 days agoMarketing Specialist, Australia & New Zealand (ANZ)Brand Communications Manager, SkinCeuticalsMelbourne, Victoria, Australia 1 week agoPort Melbourne, Victoria, Australia 6 days agoPort Melbourne, Victoria, Australia 4 weeks agoCremorne, Victoria, Australia A$60,000 - A$90,000 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoDocklands, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoSYD SAD (Marketing, Brand Activations + Experiential) $130k-$140kMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia $9 - $10 1 week agoSouthbank, Victoria, Australia 2 weeks agoWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr