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Get AI-powered advice on this job and more exclusive features.This range is provided by PRA. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.Principal Recruitment Consultant at PRA - Recruiting all things Data, AI and ArchitectureInsights Analyst - Marketing and CRMAre you passionate about data and how it can shape powerful marketing strategies? We''re partnering with a major Technology Organisation to find a talented Marketing Insights Analyst to join their growing team. The ideal candidate will be able to turn complex data into compelling stories that drive smarter marketing decisions.If you thrive in a fast-paced environment and love using tools like Power BI to bring clarity to customer behaviour, this is the role for you.What Youll Be DoingAnalyse CRM and campaign data to uncover actionable insights that improve targeting and engagementBuild and maintain dynamic dashboards in Power BI to visualise marketing performanceDesign and interpret A/B tests, providing meaningful results that shape marketing strategyTranslate complex data into clear, impactful narratives for stakeholders across the businessMaintain data accuracy and integrity across reports and marketing systemsCollaborate closely with cross-functional teams to ensure insights are understood and actionedWhat Were Looking ForAdvanced skills in Power BI (or similar tools like Tableau or Looker)Proficiency in SQL and Excel for data extraction and analysisStrong data storytelling ability you can communicate insight, not just numbersExperience in marketing analytics, campaign measurement, and customer segmentationConfident communicator and collaborative team playerBackground in commercial or marketing analytics rolesUnderstanding of campaign tracking, marketing performance metrics, and experimentation frameworksCollaborative mindset and comfort working in a fast-paced, agile environmentIf you are interested in hearing more information in this Permanent role. Get in touch today via Jonny.Church@PRA.com.au or apply now.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionInformation Technology and AnalystIndustriesEntertainment Providers and Technology, Information and MediaReferrals increase your chances of interviewing at PRA by 2xGet notified about new Insights Analyst jobs in Melbourne, Victoria, Australia.Melbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 3 days agoMelbourne, Victoria, Australia 1 week agoCollingwood, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 1 week agoData Analyst, Business Operations, EnergyMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 3 days agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 2 weeks agoCommercial Reporting Analyst - Behind the MeterMelbourne, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoData Analyst - Campaign Performance - Hawthorn EastHawthorn East, Victoria, Australia 1 day agoCollingwood, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 3 days agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoBusiness Analyst CRM / Data Projects Contract (Expressions of Interest)Melbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoDocklands, Victoria, Australia 2 weeks agoFrankston, Victoria, Australia 1 week agoMelbourne, Victoria, Australia A$93,409.00-A$100,602.00 1 day agoMelbourne, Victoria, Australia 3 days agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 2 days agoWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr