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Job Title


Digital Marketing Specialist


Company : See the Label Digital Agency


Location : Melbourne, Victoria


Created : 2025-07-12


Job Type : Full Time


Job Description

See the Label is on the hunt for a creative, strategic Digital Performance Marketer to join our growing team.Summary:Were looking for someone who lives and breathes performance marketing. Whos curious, collaborative and confident jumping between Meta Ads, Google Search, LinkedIn campaigns and can just as easily talk strategy as they can optimise an account. What youll be doingDesigning and managing strategic paid media campaigns across Google Ads, Meta Ads, Tiktok & LinkedIn.Collaborating with our design and strategy team to craft ad content that performs.Translating business goals into media strategies that scale.Interpreting performance data to refine and evolve our clients digital growth plans.Taking ownership of campaign planning, copy, testing, reporting, and ongoing optimisation.Youll work directly with our Strategy Director and play a key role in shaping results for long-term clients who care about quality, brand, and performance in equal measure.Undertaking thorough research to gain an understanding of our clients brand positioning, marketing objectives, content, competitive landscape and target audiences will be vital to succeed in this role.Youre a confident performance marketer with a curious brain and creative edge.Proven experience in paid digital media strategy, execution, and optimisation.Strong copywriting skills, with the ability to adapt tone and message to each platform and placement.Strategic mindset that blends creative thinking with sharp data analysis. A love for data and the ability to turn insight into action.Excellent communication skills, both written and verbal. You know how to get ideas across clearly and with impactA commitment to authenticity and integrity. Our clients are best-in-class, and youll represent their brand (and ours) with care and originality.A collaborative spirit and great communication, both with clients and teammates.A genuine interest in learning, growth, and keeping ahead of the digital curve.Bonus if youve got a working knowledge of Melbournes e-comm scene and know your way around creative-first brands.Google Ads & Meta Ads Manager proficiency (including remarketing & ecommerce)Understanding of PPC metrics (ROAS, CPA, CTR etc.)Keyword research & Google Ads bidding strategyComfortable on a MacBased in Melbourne(Not essential, but great if youve got them!)SEO tools (SEMrush, GSC)Landing page optimisation or CROAttribution modelling & tracking setupShopify, WordPress, Squarespace knowledgeFamiliarity with SWYDO, Looker Studio or reporting dashboardsHTML, CSS, SchemaProgrammatic / automation platform exposure What we''re like?Bridging the gap between digital agency and consultancy.We work with progressive Australian businesses that value quality over churn, and we pride ourselves on delivering thoughtful, high-performance marketing that never sits still.On one side, we provide comprehensive consultative services that focus on refining processes, strategic growth, research, and data analysis.On the other side, we are a performance-driven digital agency dedicated to helping brands evolve digitally through paid media buying, SEO, and content creation.Our promise to our clients is that we do not let our marketing stagnate and we are first to challenge our own strategy and performance. What you''ll get? Part of our small, flexible team with a dynamic role suited to you. Macbook Pro and any additional tools provided and on request We are big believers in professional development and up-to-date best practice. Personal and professional development lives within the fabric of See the Label. This role will provide opportunity for upskilling, researching, learning. Our team attends regular industry conferences and events together. Immerse in new tools! 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