Job Title

Join to apply for the Senior B2B Marketing Executive (APAC) role at Twinkl Educational Publishing1 day ago Be among the first 25 applicantsJoin to apply for the Senior B2B Marketing Executive (APAC) role at Twinkl Educational PublishingTwinkl Educational Publishing provided pay rangeThis range is provided by Twinkl Educational Publishing. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.Base pay rangeA$41.00/hr - A$48.50/hrSenior B2B Marketing Executive APACLocation: Australia - 100% Remote / Home Working (Must permanently live in Australia & have the right to work without restrictions to apply for this role)Pay Rate: $41.50 - $48 AUD hourlyContract: 12-month initial contract (Highly likely to be extended, but no guarantees) - Self-employed contractor. Responsible for own taxes.Hours of work: 37.5 per weekHiring Manager: Head of B2B MarketingWe are looking for a dynamic and experienced Senior Marketing Executive to lead our marketing activity across Australia, New Zealand and Asia Pacific. Youll be responsible for generating high-quality leads through well-targeted multichannel campaigns and also managing campaign budgets and timelines.This role will work closely with our local B2B Sales and Product teams as well as the central B2B Marketing team, and reports into the Head of B2B Marketing. This is an exciting opportunity in a fast-growing area of business for Twinkl. Youll need to be proactive, commercially minded and excellent at balancing strategic thinking with hands-on delivery. You will be experienced with using insight to drive decisions, developing a high-performing team and developing marketing activities that directly impact commercial growth.You will be responsible for ensuring the Twinkl brand is appropriately presented for the B2B marketplaces, emphasising the strong localisation of our content. Using effectively localised and segmented marketing tactics to generate high-quality leads for the local sales team.In joining Twinkl youll become part of a collaborative B2B team that values experimentation, agility and learning.Key ResponsibilitiesCampaign strategy and execution: develop and implement marketing campaigns tailored to the Australian, New Zealand and Asian B2B markets, ensuring cultural relevance and alignment with regional educational standards.Brand representation: maintain and enhance Twinkls brand presence, highlighting our commitment to localised educational contentLead generation: design and execute strategies to generate high-quality leads, collaborating closely with the B2B sales team to align marketing efforts with sales objectivesStakeholder collaboration: work in tandem with the Country Managers and Head of B2B Marketing to understand market nuances and develop targeted marketing campaigns for these regions to support pipeline developmentPerformance analysis: monitor and analyse campaign performance, utilising data-driven insights to optimise marketing activitiesBudget management: manage the marketing budget for the region, ensuring optimal allocation of resources for maximum ROIQualifications And Skills3+ years experience in B2B marketing, preferably within the education sector or related industriesDemonstrated experience in developing and executing lead generation strategiesProven ability to manage digital marketing activity including Google Ads and LinkedInStrong project management skills with the ability to manage multiple projects and stakeholders simultaneouslyStrong ability to work collaboratively with cross-functional teams and stakeholders, including across time zonesProficient in analysing marketing data to inform decision making and strategyAbility to move autonomously, managing multiple projects simultaneouslyExperience with CRM and marketing tools (e.g. Hubspot and Meltwater)BenefitsIn return for everything you bring, we can offer you:A key role in a fast-paced, ambitious and innovating marketing teamThe opportunity to shape the Twinkl brand for a B2B marketPlenty of development and progression opportunities within a thriving digital businessSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeContractJob functionJob functionMarketing and SalesIndustriesPrimary and Secondary EducationReferrals increase your chances of interviewing at Twinkl Educational Publishing by 2xSign in to set job alerts for Senior Marketing Executive roles.Adelaide, South Australia, Australia 1 week agoAdelaide, South Australia, Australia 2 weeks agoSenior Creative Content Marketing ManagerAdelaide, South Australia, Australia 2 months agoAdelaide, South Australia, Australia 3 days agoAdelaide, South Australia, Australia 3 weeks agoAdelaide, South Australia, Australia 4 days agoAdelaide, South Australia, Australia 2 weeks agoCorporate Liaison and Marketing Manager (parental leave contract Sep 2025 May 2026)Adelaide, South Australia, Australia 1 week agoWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr