Job Title

The CompanyOur client is a reputable mutual bank, where profit for purpose is their business model and are 100% owned by their members. Due to growth, they are looking for an experienced data driven customer journey professional who can translate analytics into actionable marketing strategies that drive member engagement, retention and business growth across the business'' multiple brands and products.The roleIs data part of your DNA? As the Customer Lifecycle and Engagement Manager, your role focus will be centred around the most important part of the business which is their members. You will be responsible for maximising ROI for all retention and loyalty marketing activity as well as maximising the value of the brands and products via seamless journeys, timely communications and exceptional experiences. This role will suit someone who can blend data strategy with customer journey optimisation.Key AccountabilitiesEnd to end design, delivery and optimisation of multi-channel lead nurture and retention marketing initiatives, monitoring and analysing campaign results across all channels to understand the effectiveness of strategiesResponsible for reinforcing the value of the businesses'' brands and products through timely communications, seamless journeys and exceptional experiences.Responsible for developing retention marketing plans across multiple brands, building clear objectives and metrics to ensure each channel can be measured effectivelyDevelop and execute data strategies to guide customer journey mappingCreate and optimise lead nurture campaigns and push prospects to customers through the conversion funnel using data insightsTo be successful in this role you will have:Minimum 7 years'' experience in a strong data analysis and strategy focused role operating across CX, customer/member engagement and customer lifecycle stages and journey mappingDemonstrated experience in developing and implementing retention and customer marketing plansCommercial and analytical mindset and driven by resultsExperience with Google Analytics and other email platform tools as well as experience implementing and interpreting dataAgency strategist experience OR retail banking experience highly regardedWhy Apply?Great opportunity to work for a brand going through growthSelf-starter who displays high energy and self-motivation12 additional days off annuallyNext StepsIf you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY.Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to apply. #J-18808-Ljbffr