Job Title

Alley Group is a dynamic and innovative digital marketing agency specializing in data-driven strategies and cutting-edge campaigns. We collaborate with global brands to deliver exceptional marketing results through advanced analytics, performance optimization, and insightful reporting.We can confidently say our clients are pleased with the results we achieve because most of our new business wins come via client referrals. Speak volumes, dont you think?Culturally, there are a lot of great things we could say about working here but we have decided to leave that to our former and current team members4.8 stars from 33 reviews - (Source: Glassdoor)."Great friendly office vibe, technology and data led agency. Great place to learn""A great place to work barring none""Awesome culture and fantastic brains""Best place I''ve worked at""Great place to grow your knowledge and career"Role OverviewWe are seeking an experienced Analytics Manager to join our growing team. In this role, you will play a key part in shaping and optimizing our digital marketing strategies through data insights, performance tracking, and reporting. Youll leverage your expertise in web analytics, and data visualization tools to help our clients achieve their marketing goals.Key ResponsibilitiesManage and Optimize Data Tracking and Reporting: Create and maintain essential reports for delivery teams and projects using Looker Studio and Tableau. Implement and maintain tags, triggers, events, and dashboards to support data-driven insights.Collaborate with Clients, Stakeholders, and Teams: Work closely with clients, stakeholders, and internal teams to provide valuable insights, produce reports, and manage data requests. Coordinate with cross-functional teams to translate requirements into effective data solutions.Lead Data Projects from Conception to Execution: Manage data tracking projects, ensuring timely delivery and alignment with stakeholder goals. Continuously optimize tracking setups to meet evolving business needs. Partner with clients to understand their challenges, offer data-driven solutions, and identify opportunities for new projects.Stay Ahead of Industry Trends and Best Practices: Keep up-to-date with trends in analytics, SEO, SEM, and data tools to enhance tracking and reporting. Test and implement new features within analytics platforms to improve performance.Develop In-House SEO, Data, and SEM Products: Work alongside Lead Engineers and the CTO to support the maintenance and effective delivery of proprietary SEO, SEM, and data tools. Explore commercializing these tools to deliver added value to clients.Audit, Analyze, and Optimize GA4 and GTM Accounts: Lead Google Analytics and GTM audits to ensure accuracy and optimise tracking setups. Continuously improve GTM and GA4 setups to enhance data accuracy and performance. Manage projects focused on improving and refining data tracking capabilitiesProvide Tailored Tracking Recommendations: Offer customized tracking solutions based on client needs and business models. Advise on best practices to improve conversion tracking, campaign performance, and ROI. Integrate data from third-party systems like Salesforce and HubSpot.Required Skills & QualificationsExpert-level proficiency in Google Analytics 4 (GA4), including advanced tracking methodologies (e.g., e-commerce tracking, custom events). A Google Analytics Individual Qualification (GAIQ) is highly advantageous.Strong expertise in web data tracking, visualisation, and reporting using Google Tag Manager (GTM), Tableau, and Looker Studio.Basic understanding of cloud platforms like Google Cloud and AWS, particularly concerning data storage and processing (e.g., BigQuery).Strong analytical skills to evaluate performance across digital channels and provide actionable recommendations.Exceptional problem-solving abilities with a focus on delivering effective solutions.Strong relationship-building skills with clients, stakeholders, and internal teams.Solid understanding of digital marketing concepts (e.g., SEO, SEM).Excellent project management skills with a proven track record of managing and delivering marketing and data initiatives.Why Join Alley Group?Flexible working options (WFH and working hours)Half day Fridays in the summer months (one a month)Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionResearch, Analyst, and Information TechnologyIndustriesMarketing ServicesReferrals increase your chances of interviewing at Alley Group by 2xGet notified about new Analytics Manager jobs in Sydney, New South Wales, Australia.Senior Manager, Business Insights & AnalyticsNorth Ryde, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 6 months agoSydney, New South Wales, Australia 3 days agoBaulkham Hills, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 1 month agoManager, Priority Populations Data Analysis and MonitoringSt Leonards, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoPadstow Heights, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia $80,000.00-$95,000.00 2 weeks agoSydney, New South Wales, Australia 2 weeks agoLucas Heights, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia A$110,000.00-A$130,000.00 4 weeks agoData Insights and Advisory Lead, Business Banking (Senior Manager level)Sydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 4 weeks agoSenior Manager, Data Analytics ConsultingSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoChapter Area Lead(Executive Manager)- Advanced Analytics, Home Buying(Retail Banking)Sydney, New South Wales, Australia 4 days agoManager, Financial Crime Data and AnalyticsMillers Point, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoFirst Line Assurance Insights Senior Manager [12M FTC]Sydney, New South Wales, Australia 2 days agoBusiness Development Manager - Global FinTech - Looking for people with SaaS / FX / Payments / FinTech / Data / Information Services backgroundsSydney, New South Wales, Australia 1 month agoWere unlocking community knowledge in a new way. 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