Job Title

This is a Social Media Manager role with Milk Chocolate Property based in Chippendale, NSW, AU Milk Chocolate Property Role Seniority - mid level More about the Social Media Manager role at Milk Chocolate Property Fresh off being named Australias Most Innovative Proptech at the Proptech Association Awards, were now on the hunt for a Social Media Manager to join the Milk Chocolate team. Full-Time Role Social Media Manager Reports To Michael Cleary Co-founder Our mission To make property ownership effortless. We empower Australians with tailored solutions and expert insights to navigate their property buying and owning experience with confidence. What we do Using data-driven insights and machine learning, we help our clients plan, research, buy, build, and manage property all over Australia. We offer a full service encompassing research, planning, buying, building, upgrading and managing investment properties and family homes. Our team is composed of economists, qualified property investment advisors, data scientists, buyers agents, builders, project managers, property managers, engineers and product experts. Weve been trading as a commercial business since 2017, helping customers to purchase more than $400M in property, undertake more than $25M in renovation projects and manage over 170 properties nationally. The background We''ve built Milk Chocolate, a tech-forward property services business. We have assembled a group of really smart subject matter experts who have been doing this for a long time. To date, we have focused on consumers, particularly Australian expats, to build a proof of concept, but we will be expanding to business customers soon. In parallel, weve built a web app that guides our customers through every stage of the buying process. This smart, user-friendly platform simplifies complex tasks and decision-making, making property purchasing and owning easier. It truly is a one-of-a-kind end-to-end experience. Data & Analytics Data and analytics are the backbone of our business. For clients, the key is selecting the right city, suburb and property to meet their needs, and maximising the return from that investment. For Milk Chocolate, we want to be making data-driven decisions that deliver value for our customers and our business every day. We are building an AI-native stack that powers all of our analysis, proprietary scoring and models. It will act as a knowledge platform for our economists and data scientists to confidently provide recommendations to our clients and, ultimately, all consumers. Game Plan For clients buying properties, we provide them with a personalised Game Plan. Clients share their circumstances, goals, and preferences, and we produce a Plan that guides them on whats possible with what they have. We create these Plans by combining robust research, data, machine learning and rigorous risk reduction assumptions. They are unique by nature and flexible in execution. To drive scale, were developing models that can predict future median price changes across all capital cities and suburbs, and generate narrative-led, data-backed Plans accurately and efficiently. Own Own is our smart, user-friendly platform, with everything from performance tracking to property management and value-adding recommendations. It empowers our homeowners to make informed decisions and maximise their investment potential. Current Platforms Instagram Facebook LinkedIn YouTube (dormant) X (dormant) TikTok (dormant) The Role This is a hands-on, full-time role for a social media manager with deep expertise in paid and organic content, Google AdWords, and digital campaign execution. Youll manage the voice of Milk Chocolate across all key digital channels and drive lead generation through smart, engaging content and data-backed marketing strategies. What This Looks Like In Practice 4 years experience in a digital marketing or social media role Proven track record managing multi-platform campaigns (organic and paid) Strong knowledge of Google Ads, YouTube, Meta Ads, and LinkedIn Campaign Manager Understanding of TikTok, YouTube Shorts, and ideally X Familiarity with eDM platforms, like Mailchimp Excellent content creation, copywriting, and editing skills Strong eye for brand, tone of voice and detail Experienced working in fast-paced environments with a lean team A curious, test-and-learn mindset Think strategically, but deliver tactically Report back on performance with clarity: This drove X DMs, X lead captures, X conversions. Can run campaigns end-to-end with confidence Are proactive, sharp and results-focused Understands algorithm mechanics (e.g., how LinkedIn rewards saves/comments; what makes a TikTok hook work in Not afraid to use AI tools to scale effort, without losing authenticity, such as ChatGPT, Notion AI, etc Have a deep obsession with optimising performance and learning what works Live and breathe digital and social media A strong financial aptitude to manage media and third-party budgets You cant go wrong if you nail all these elements: Big Picture Thinking - You focus on strategic business-driven solutions Data & Technology Addiction - Stay across the latest trends, tools, and technologies Attention to Detail - Exceptional attention to detail in all forms Proactive - Provide proactive solutions to problems and constantly challenge the status quo Get Your Hands Dirty - Make things happen! Our Values We are. Nimble Insightful Passionate Authentic Purposeful We. Delight Challenge Empower Connect Talk Differently Our Office: Our office is centrally located in Chippendale, Sydney. This role is primarily on-site, with four days in the office and one work-from-home day each week (Tuesday, Wednesday or Thursday your choice). While we value flexibility, this is an office-based role. Remuneration and Reviews: The role comes with a base salary of $110,000 per annum (including super), with the potential to earn an additional $10,000 per annum (including super) through a performance-based bonus linked to agreed KPIs. At Milk Chocolate, were committed to building long-term careers and place a strong emphasis on professional development, including structured career planning and annual reviews. Before we jump into the responsibilities of the role. No matter what you come in knowing, youll be learning new things all the time and the Milk Chocolate Property team will be there to support your growth. Please consider applying even if you don''t meet 100% of whats outlined Key Responsibilities Managing social media presence Executing digital campaigns Reporting on performance Key Strengths Digital marketing expertise Content creation and copywriting Data-driven decision making Social media platform knowledge Performance tracking AI tool utilization Why Milk Chocolate Property is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career thats right for them. So when you apply you have the chance to show more than just your resume. A Final Note: This is a role with Milk Chocolate Property not with Hatch.