Job Title

Position SummaryThe PR & Influencer Assistant plays a vital role in enhancing Francescas brand visibility and community engagement. This role is responsible for managing all influencer relationships, coordinating the ambassador program, planning and executing PR events, and reporting on performance metrics. You will act as a key liaison between Francesca and external brand ambassadors, ensuring a strong, authentic representation of our brand across digital platforms.Responsibilities & DutiesPR / Gifting / Influencer OutreachAssist the Senior Social Media & PR Executive with:Coordinating all gifting (paid and unpaid), including packing send-outs and updating contracts.Following up with influencers to secure imagery and content deliverables.Responding to comments and DMs on Francescas social channels, maintaining a warm and brand-aligned tone.Liaising with the Production and E-Commerce teams to stay updated on stock levels, new arrivals, and restocks to ensure accurate and strategic product gifting.Working with the Senior Creative Lead to refine the Instagram Wishlist, identifying talent to fill content or aesthetic gaps and recommending who to gift (paid/unpaid).Influencer Relationship ManagementBuild and maintain strong, authentic relationships with influencers and creators.Manage communications, contracts, deliverables, and performance tracking.Ambassador Program CoordinationSupport the management of the Francesca Ambassador Program including onboarding, communication, and campaign tracking.Event Support & ExecutionAssist in planning and delivering PR events, influencer activations, and brand campaigns.Content CollaborationCoordinate collection of influencer content and ensure it is effectively shared across social and marketing channels.Reporting & AnalyticsTrack performance metrics (engagement, reach, conversions) and deliver monthly reports with insights to support future strategies.Cross-Team CollaborationCollaborate with social, creative, and marketing strategy teams to align messaging and support campaign delivery.Skills & ExperienceExperience in influencer marketing, PR, or social media is highly desirableExcellent communication and organisational skillsStrong attention to detail and proactive follow-throughFamiliarity with social platforms (Instagram, TikTok, etc.) and influencer toolsConfident in managing multiple projects in a fast-paced environmentComfortable using or learning reporting tools and performance metricsSuccess Measures (KPIs)90% completion rate of influencer deliverables per campaign10% increase in ambassador program engagement within 12 monthsMinimum 3 PR send-outs or activations per quarterMonthly reports delivered on time with actionable insightsPositive internal collaboration feedback from cross-functional teams #J-18808-Ljbffr