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Knobby Sunshine Coast, Queensland, AustraliaHead of Marketing and CreativeKnobby Sunshine Coast, Queensland, Australia10 hours ago Be among the first 25 applicantsDirect message the job poster from KnobbyChief Growth Officer @ KNOBBY | $140 million exit for Modibodi| Brand Alchemist | Purpose-Powered Leader | Community Cultivator. (Former ModibodiWere Knobby. And were not here to blend in.At Knobby, weve been delivering confidence, and cheekiness for over 10 years. We sell a pair of undies every 36 seconds, and our community just keeps growing stronger (and more comfy). Were proud to be the ocial underwear of fun, and everything we do is built around our purpose to create underwear that empowers our community with confidence to be unapologetically themselves!From wild designs to community-led stories, we turn everyday essentials into something bold, expressive, and fun. Now, were looking for an imaginative, fearless, and strategic Head of Marketing & Creative to lead our next chapter of brand evolution and global impact.As Head of Marketing & Creative, you''ll sit at the helm of Knobbys marketing and creative team, leading the creative vision and strategic execution across all brand campaigns, product launches, and storytelling initiatives. Youll oversee the creative process; from ideation and design to production and activation, ensuring everything we put into the world is bold, on-brand, and performance-driven. Youll be setting, monitoring and reporting on team goals, and as a marketing leader, you always clearly establish a line of sight between your plans and the priorities of the business.This is a role for someone who thinks big, loves to experiment, and knows how to turn customer intelligence, brand love and creativity into conversion but also someone who thrives in being hands-on (we may have stairs at HQ, however there are no ivory towers here!)Key Responsibilities:Brand Strategy & VisionManage the evolution and execution of Knobbys brand positioning, voice, and visual identity.Define and implement multi-channel brand and campaign strategies that align with commercialobjectives and drive market growth.Serve as a brand guardian, ensuring consistency across all touch points (digital, retail, packaging, social, content, events, etc).Creative Direction & Content OversightOversee the creative development and production of marketing campaigns, assets, including video, photography, design, and storytelling content.Guide internal and external creative resources to deliver compelling and brand-aligned outputs across performance and organic channels.Set the creative tone and aesthetic direction for seasonal launches, campaigns, partnerships, and experiential activations.Campaign ManagementLead cross-functional campaign planning from brief through to execution, managing timelines, budgets, approvals, and performance evaluation.Partner with Marketing, Product, E-commerce, and Growth teams to ensure creative output supports broader brand and commercial goals.Integrate data, consumer insights, and performance metrics into creative decisions to optimise, engagement and impact.Drive Go To Marketing plans for all campaigns and product releases.Voice of Customer/Customer ExperienceDefine and own the VoC strategy in alignment with broader marketing and product objectives.Partner with ecommerce, and support teams to synthesise customer feedback from all channels.Design and execute regular VoC initiatives (e.g., listening sessions, feedback loops, sentiment analysis)that inform marketing decisions.Lead integration of customer insights into brand and creative strategies to ensure resonance with target audiences.Translate VoC learnings into actionable marketing initiatives that reflect real customer needs and sentiments.Champion a customer-first mindset across all brand, content, and campaign efforts.Leadership & Team DevelopmentLead and mentor the brand and content team, fostering innovation, collaboration, and accountability.Promote a culture of continuous improvement and high performance across brand and contentfunctions.Act as a strategic advisor and collaborator with executive stakeholders and cross-functional leaders.Performance & InnovationSet and track key brand and creative KPIs, measuring success across awareness, engagement, and conversion metrics.Champion creative experimentation and trend adoption to maintain brand relevance and culturalresonance.Stay informed of industry innovations, competitive activity, and emerging platforms to keep Knobby ahead of the curve.Qualifications & ExperienceBachelors degree in Marketing, Communications, Creative Arts, or related field (or equivalentexperience).Minimum 7 years experience in brand leadership, creative direction and campaign management, ideally in a consumer, apparel, or lifestyle brand.Demonstrated experience in developing and executing integrated brand campaigns with measurable results.Experience managing and mentoring multidisciplinary teams and external agencies or creative partners.Deep understanding of content strategy, performance marketing, and digital-first creative best practices.Why Work With UsJoin a values driven, high impact brand with a strong, engaged community.Be part of a company recognised as one of Australias Best Places to Work.Lead bold and innovative creative work with significant autonomy and influence.Access to benefits including a free gym membership, Calm Premium App, on-site perks (coffee, kombucha, lunch, beer fridge), dog-friendly oce, and exclusive merchandise.Opportunities to travel for events, campaigns, and content shoots with influencers and brand ambassadors.Profit share program and commitment to your professional development and growth.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionArt/Creative, Marketing, and Strategy/PlanningIndustriesRetail and Retail Apparel and FashionReferrals increase your chances of interviewing at Knobby by 2xGet notified about new Head of Marketing jobs in Sunshine Coast, Queensland, Australia.Sunshine Coast, Queensland, Australia 3 days agoSunshine Coast, Queensland, Australia 4 days agoBrand Executive (Assistant Brand Manager)Were unlocking community knowledge in a new way. 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