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Job Title


Digital Communication Specialist


Company : Council Jobs


Location : Melton, Victoria


Created : 2025-07-22


Job Type : Full Time


Job Description

Band 8 - Salary Range $127,546 to $142,788 per annum + 12% Super + ADOSalary offered will depend on level of skills and experience.Be part of something newThis is a brand-new role at Melton City Council that has been created to support our growing community and evolving strategic priorities. This is a great opportunity toshape the future of the role, bring fresh ideas, and make a meaningful impact from day one.Why join Melton City Council?Melton City Council is proud to serve one of Australias fastest-growing and most diverse communities. We are a forward-thinking local government committed to creating a city where everyone feels welcome, supported, and empowered.As a Council, we are driven by innovation, inclusion, and excellence. We deliver high-quality services and infrastructure, promote lifelong learning, and champion health and wellbeing across our municipality. Our team plays a vital role in shaping a vibrant, sustainable future for our residents.Working with us means being part of a collaborative and inclusive culture that values your growth. We offer:Professional and personal development opportunitiesGenerous leave entitlements and flexible work arrangementsA dynamic workplace close to home, surrounded by heritage charm, green spaces, and modern amenitiesJoin us and help build a city that thriveswhere your work makes a real difference every day.The OpportunityReporting to the Manager Communications, the Digital Communications Specialist will play a strategic role in shaping Melton City Councils digital platforms. You will be a key driver in connecting our community to the work of Council.You will be responsible for developing and delivering impactful communication strategies across multiple channels. Working collaboratively with teams across Council, you will ensure that our digital messaging is clear, consistent, and enhances customer experience.Key ResponsibilitiesCollaborate with the wider communications team to manage Councils social media channels (Facebook, Instagram, LinkedIn, YouTube), including content planning and management, active monitoring and coordinating with staff across the organisation to respond to community engagement on behalf of Council.Provide evidence-based advice to the Manager Communications on emerging trends, risks and challenges in the social media landscape.Develop and implement a comprehensive social media strategy aimed at increasing Council awareness, fostering positive engagement and enhancing the organisations reputation.Develop and evaluate the EDMs across the organisation and implement strategies to maximise engagement.Monitor and analyse social media performance metrics to identify areas for improvement and provide actionable insights to optimise content and engagement strategies.Contribute, as required, to the management and development of Councils other digital platforms including the primary and secondary websites, online forms and booking pages.To view the Position Description, click here .About youTo be successful in this role you will have the following:Tertiary qualifications in a relevant communication field, social media or digital communications or lesser formal qualifications with substantial experience within the discipline.A minimum of three years experience in a similar role, coordinating social media websites and EDMs for a medium to large organisation.Demonstrated experience in identifying and implementing effective engagement techniques in the digital space, specifically through social media channels, EDMs, website and video.Will be required to undertake work outside of standard business hours, including weekends, on an ad hoc basis.Culture and ValuesOur vision for our community is to be:"A vibrant, safe and liveable city accessible to all" and that means theres a place here for you too.Our organisational values represent us as an established growth Council and the values are reflected in everything we do; our decision-making, our actions and our service provision to the community. Council has a diverse and vibrant organisation and wed love to have you join us to help shape a city for the future.We are Vibrant MELTON. Our values are:MotivateEmpowerLeadTrustOpenNurtureThere are a number of great reasons why our people love working at Melton City Council:16 weeks Paid Parental Leave (Super is paid during parental leave)If you require further information about the position, please contactLauren Wall, Manager Communications on0459 467 357.Applicationsmust include a Resume and address the Key Selection Criteria outlining your suitability to the role. To address the Key Selection Criteria, you will need to write short statements explaining how you meet the criteria, or how you demonstrate the capability. We encourage you to keep your responses concise.To be eligible for employment at Melton City Council you must be legally entitled to work in Australia.All successful applicants will need to undertake pre-employment requirements including but not limited to a satisfactory criminal history record check. Successful applicants must be able to comply with any public health orders applicable to local government. We strongly encourage job applications from Aboriginal and Torres Strait Islander people, people with disabilities, LGBTIQA+ and people from culturally diverse backgrounds.If selected for an interview and you require any additional support or adjustments regarding interview arrangements, please advise the contact listed above in advance.Melton City Council is committed to being a child safe organisation and has Zero tolerance for child abuse. Melton City Council is committed to creating and maintaining a child safe organisation where protecting children and preventing and respondingto child abuse is at the centre of our everyday thinking and service delivery.Applications close11:59pm Wednesday 30 July 2025Privacy AcknowledgmentThe personal information requested on this form is being collected bythe Melton City Council for the purpose of processing your recruitment application and conducting the selection and onboarding process. You may applyto the Melton City Council for access and/or amendment of theinformation. Your personal information will not be disclosed to anyexternal party without your consent, unless required orauthorisedbylaw. Your personal information may be provided to internal Council teams for the purpose of recruitment, selection and onboarding. Should you fail to provide the information, we may be unable to progress with your application to Council. You can contact the Talent Acquisition Team at talent@melton.vic.gov.au for further information.Yes I agree to the privacy statement *Personal Details * Required fieldFirst name *Last name *E-mail *Phone *Digits only or add + for international numbersStreet *Street Cont.City, Town or Suburb *Postcode or Zipcode *Country *State, Region or Province *LinkedIn URL(Please click on your profile and copy the URL from your profile page.)QuestionsAre you an Australian citizen, permanent resident of Australia or legally entitled to work in Australia? *YesNoMelton City Council is committed to being a child safe organisation and has zero tolerance for child abuse.Have you had any allegations made against you under the reportable conduct scheme that were substantiated? *YesNoHave you left any organisation whilst you were subject to a pending reportable conduct investigation? *YesNoAble to undertake work outside of standard business hours, including weekends, on an ad hoc basis. This will be needed to meet operational requirements. *YesNoTertiary qualifications in a relevant communication field, social media or digitalcommunications or lesser formal qualification with substantial experience within thediscipline. *Demonstrated experience in social media, digital communications content creation and cultivation of channels, with a focus on Facebook, Instagram and LinkedIn, and the use of video for engagement. *Demonstrated experience in high quality writing for web, accessibility and social media and preparation of EDM templates and regular newsletters. *Demonstrated ability to pursue own continuous learning and maintaining technical skills, and current knowledge of social media and EDM issues and trends, along with the ability to train others. *Demonstrated ability to prioritise requests, review priorities and reorganise workloads to achieve professional responsibilities with agreed timeframes. * #J-18808-Ljbffr