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Join to apply for the Head of Digital | Sydney HQ role at Honey Birdette2 days ago Be among the first 25 applicantsJoin to apply for the Head of Digital | Sydney HQ role at Honey BirdetteAbout Honey BHoney Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.About Honey BHoney Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.The RoleReady to lace up and lead? As Honey Birdettes Head of Digital, youll set the pace for our global eCommerce and digital marketing channels, driving growth, innovation, and results that turn heads.With a customer-first mindset and a knack for performance, youll craft online experiences as irresistible as our lingerie. From acquisition to retention, youll ensure every click and scroll delivers delight, all while managing a team of high-performers who thrive on data-driven success.This is your moment to bring your expertise in eCommerce, digital marketing/media, CRM, and team leadership to the table - and leave your mark in a role where strategy shapes true success!A day in the life of our Head of Digital entails..Defining and executing digital strategies to drive customer acquisition, retention, and achieve business goals.Leading initiatives to enhance eCommerce and digital marketing performance, including new technologies and customer journey improvements.Overseeing Honeybirdette.com, ensuring a seamless customer experience, optimised UX/UI, and high conversion rates using data and user insights.Owning the strategy and execution of global digital campaigns across Paid Media, SEO, affiliates, and CRM, ensuring maximum ROI.Managing digital media budgets, ensuring resources are effectively allocated to meet objectives.Developing and executing CRM and loyalty strategies, driving retention, customer lifetime value, and the successful launch of loyalty programs.Utilising analytics platforms to track KPIs, provide actionable insights, and continuously optimise digital performance and ROI.Developing and present performance reports and dashboards to senior leadership, ensuring alignment with business objectives.Building strong relationships with external partners, aligning their KPIs with the brands goals for mutual success.Mentoring and leading a high-performing digital team, fostering a collaborative and results-oriented environment.Your Sweet Spots (About You)Bachelors degree in Marketing, Business, or a related field.810 years of experience in performance marketing and eCommerce growth, with at least 5 years in a leadership role; experience in luxury retail, beauty, or lifestyle brands preferred.Proven expertise in eCommerce platforms, particularly Shopify, with a track record of scaling digital growth and acquisition strategies.In-depth knowledge of CRO, UX/UI best practices, and optimizing customer experiences.Strong skills in digital marketing/media, including SEO, SEM, paid media, and CRM.Extensive experience with CRM platforms, customer segmentation, personalization, and loyalty programs.Platform proficiency: Shopify, Meta, Google/TikTok Ads, and GA4.Exceptional analytical skills, using data-driven insights for strategic decision-making.Passionate, results-driven communicator with the ability to thrive in a fast-paced, dynamic environment.Outstanding leadership and team management abilities, fostering collaboration and performance.Experience managing external agencies, vendors, and large budgets.Adept at handling multiple projects and priorities effectively.Honey BenefitsHybrid Working Arrangements, 3 days in the office and 2 days WFHCompetitive salary packageBirthday, Self Love & HB Paid Parental LeaveGenerous Product DiscountsStunning Heritage Listed Sydney CBD OfficePaid Premium Gym MembershipWe love you just the way you are, honey xxHoney Birdette is an equal opportunity employer. Here at HB we value honeys of all shapes, sizes, ethnicities, and orientations - at the end of the day, were all lovers. If youve been longing for a workplace thats fuelled by self-empowerment & self-love, please apply!We cant wait to meet you, honey xxSeniority levelSeniority levelExecutiveEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesRetailReferrals increase your chances of interviewing at Honey Birdette by 2xGet notified about new Head of Digital jobs in Sydney, New South Wales, Australia.Sydney, New South Wales, Australia 1 day agoGlobal Head of Advertising and Creative OperationsSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 4 days agoNorth Ryde, New South Wales, Australia 1 week agoSurry Hills, New South Wales, Australia 23 hours agoSydney, New South Wales, Australia A$130,000.00-A$165,000.00 2 days agoGreater Sydney Area A$160,000.00-A$180,000.00 1 week agoSydney, New South Wales, Australia A$120,000.00-A$150,000.00 3 weeks agoHead of Marketing and Communications, APACSydney, New South Wales, Australia 2 weeks agoHead of Marketing - Australia and New ZealandChatswood, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 4 days agoEveleigh, New South Wales, Australia 3 weeks agoHead of Marketing - Campus Recruitment MarketingHead of Public Sector Marketing, Australia & New Zealand, Australia & New Zealand Marketing, AWSSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 6 days agoNorth Sydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 5 days agoDigital Director - Performance IntegrationSydney, New South Wales, Australia 1 day agoMillers Point, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 4 weeks agoHead of Marketing ANZ - 13-14 Month Maternity Cover ContractSydney, New South Wales, Australia 3 weeks agoHead of Optimisation & Analytics, Power Markets APACSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia A$230,000.00-A$260,000.00 2 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 3 days agoHead of Marketing Analytics and OperationsSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 1 month agoHead of Optimisation & Analytics, Power Markets APACSydney, New South Wales, Australia 3 weeks agoWere unlocking community knowledge in a new way. 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