Job Title

This is a Senior Product Marketing Manager Monetisation (12 Month FTC) role with Canva based in Brisbane, QLD, AU Canva Role Seniority - senior More about the Senior Product Marketing Manager Monetisation (12 Month FTC) role at Canva Job Description Join the team redefining how the world experiences design. Hey, g''day, mabuhay, kia ora, , hallo, vtejte! Thanks for stopping by. We know job hunting can be a little time consuming and you''re probably keen to find out what''s on offer, so we''ll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. What youd be doing in this role As Canva scales, change continues to be part of our DNA and this role is no exception. While the current focus is on helping shape how Canva drives value, communicates plan differentiation, and grows our self-serve business, the scope may evolve based on business needs and your strengths. And we like to think thats all part of the fun. At the moment, this role is focused on: Helping shape how we price, package, and position our plans in partnership with Growth, Strategy, Marketing, and Product Leading go-to-market planning for pricing changes, plan evolution, and new feature launches Turning user and market insights into clear product positioning, messaging, and segmentation strategies Driving internal alignment and readiness through playbooks, comms, and stakeholder engagement Supporting the rollout of new plan structures, pricing, or monetisation initiatives with a user-first lens Contributing to broader growth initiatives across Pro and Teams, especially where they intersect with value comms, packaging, or lifecycle You''re probably a match if through thoughtful monetisation, smart packaging, and great user experience. You enjoy solving messy problems, thrive in ambiguity, and know how to turn insight into strategy and strategy into action. Youre excited by the idea of using pricing and packaging as levers for user value and business growth, even if its a space youre keen to grow into. Wed love to hear from you if: You have strong experience in product marketing for SaaS, B2B, or consumer products and are curious about monetisation, pricing, or packaging Youve led positioning, messaging, segmentation, or GTM work thats driven real growth Youre confident using data, insights, and experimentation to shape strategy Youre a strategic thinker who excels at simplifying the complex Youre collaborative, low-ego, and comfortable influencing cross-functional teams You bring strong storytelling skills and a deep understanding of user psychology and value perception You know how to build alignment, bring teams on the journey, and make big changes feel seamless Youre excited to stretch into monetisation or deepen your experience in pricing, packaging, and plan optimisation About the team At Canva, Product Marketing sits at the heart of product and growth strategy. We turn customer insights into compelling product narratives and go-to-market strategies that drive impact across the business. Within the Monetisation & Growth PMM team, our focus is on unlocking and scaling monetisation through product-led growth. We connect users to plan value through pricing, packaging, audience insights, positioning, lifecycle, and GTM to fuel growth across Canvas self-serve business. We work in close partnership with Product, Growth, Marketing, Finance, and Sales to define what we sell, how we sell it, and how we communicate value to users. Our remit spans packaging, pricing, self-serve growth and activation, user and market insights, and GTM strategy for pricing updates, packaging shifts, launches, and key monetisation moments. Together, were building the pricing and monetisation engine that will power Canvas next stage of growth ensuring every user can find a plan that meets their needs and delivers exceptional value. Other stuff to know We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you! Please note that interviews are conducted virtually. Before we jump into the responsibilities of the role. No matter what you come in knowing, youll be learning new things all the time and the Canva team will be there to support your growth. Please consider applying even if you don''t meet 100% of whats outlined Key Responsibilities Helping shape pricing and packaging strategies Leading go-to-market planning Turning insights into strategies Key Strengths Product marketing experience Data-driven decision making Storytelling skills Strategic thinking Collaboration User-first lens Why Canva is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career thats right for them. So when you apply you have the chance to show more than just your resume. A Final Note: This is a role with Canva not with Hatch.