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Job Title


Sales Manager Yabby Lake


Company : Winetitles Media Pty Ltd


Location : Tuerong, Victoria


Created : 2025-08-01


Job Type : Full Time


Job Description

Yabby Lake is one of Australias leading producers of Pinot Noir and Chardonnay, and a Mornington Peninsula icon. With an unwavering focus on quality and site expression, Yabby Lake has been consistently recognised and highly awarded for its exceptional wines.The portfolio includes Yabby Lake, Heathcote Estate, and Red Claw, including single-vineyard wines crafted to reflect site and season. A fully integrated business, Yabby Lake owns and manages vineyards across the Mornington Peninsula, Heathcote, and Tasmanias Coal River Valley.Reporting to the General Manager/Chief Winemaker, the Sales Manager will drive sales growth, managing and complementing the work of Red + White, while developing and nurturing direct relationships with key trade partners.This newly created role is key to delivering the next phase of Yabby Lakes commercial growth. This is a field-based role, offering autonomy, while working closely with a collaborative, experienced team and high-integrity business.KEY RESPONSIBILTIESSales Strategy & Execution:Develop and deliver a national sales plan to deliver growth across the portfolioIdentify and secure new listings and build deeper engagement with key trade customersManage and set sales budgets, set revenue growth, ensure targets are metTrade Relationship Management:Build and strengthen relationships with key clients such as on-premise venues, retail partners, GTR and banner groupsFurther develop and expand accounts and build sustainable sales volume per listingDistributor Engagement:Collaborate closely with Red + White to ensure alignment of sales goals and prioritiesMonitor performance, identify opportunity areas, and provide commercial guidance to enhance outcomesChannel Development:Support growth opportunities in direct-to-customer, wine club, online platforms, and premium partnersJOB REQUIREMENTS5+ years in sales within the wine or premium beverages industryStrong understanding of, and existing relationships within the Australian wine trade, beyond the on-premise and independent retail landscapeProven commercial capability, including negotiating, forecasting, and business development across all wine sales channelsComfortable managing distributor relationships and understanding the dynamics of indirect sales modelsTrack record of growing premium or fine wine brandsField-based self-starter with strong interpersonal and communication skillsA genuine enthusiasm for Australian fine wine and brand storytellingYou will thrive in an autonomous role, enjoy working at a strategic and grassroots level, and align with a company culture that values loyalty, humility, and hands-on expertiseValid drivers licenceCapacity for regular domestic travelView more information about the role and request a copy of the position description at www.winenet.com.au/recruitmentAPPLY HERE #J-18808-Ljbffr