Serafina is an elevated everyday womens fashion brand. We translate global trends into wearable, comfortable designs that reflect the Australian lifestyle. At our core, we believe in empowering women to look and feel their best. We create a genuine shopping experience by understanding our customers style needs and delivering fashion that celebrates every womans unique beauty.As we continue our exciting growth both nationally and internationally, joining Serafina means being part of a brand with a bold future. Our team thrives in a collaborative, creative, and fast-paced environment where each person is trusted to own their domain while working closely with others across the business.THE ROLE: Social Media & Content SpecialistWere looking for a dynamic Social Media & Content Specialist to manage and grow Serafinas online presence. Youll be responsible for content strategy and creation, community engagement, influencer coordination, and performance reporting across our key social channels.Youll bring the brand to life online through creative storytelling, trend-savvy campaigns, and always-on content that speaks to our audience. This role is ideal for someone who lives and breathes social media, has a strong passion for womens fashion, and thrives in a fast-paced, evolving environment.WHAT YOULL DODevelop and execute a social media growth strategy across Instagram, Facebook, Pinterest, TikTok, and YouTube.Plan and create content (owned, curated, live, and UGC) that reflects Serafinas brand identity and resonates with our audience.Coordinate and create paid content suitable for Meta Ads.Organise and oversee weekly content shoots to support new collections.Stay across key social media trends and identify opportunities that align with Serafinas aesthetic and values.Manage and grow our Influencer Gifting Program, including relationship building, outreach, onboarding, and campaign coordination.Identify new ambassador opportunities and brand collaboration prospects.Track and report on social media performance, providing insights and recommendations for improvement.WHO YOU AREA collaborative and passionate marketer with a deep interest in fashion, social media, and influencer marketing.A creative thinker with a hands-on attitude whos adaptable, proactive, and thrives in a growing team.A confident communicator who loves building relationshipsboth online and offline.REQUIREMENTS12 years of experience in a similar social media, digital marketing, or content creation role (preferred).A degree or qualification in Marketing, Communications, or a related field.Strong understanding of Instagram, Facebook, TikTok, Pinterest, and YouTube.Proven experience in content creation, curation, and scheduling.Demonstrated ability to grow and engage social communities.Strong copywriting and communication skills with a sharp eye for detail.Customer-focused mindset and experience managing community interactions and feedback.Self-motivated with strong time management and organisational skills.Experience using Adobe Creative Suite is a bonus.WHAT YOULL GETCompetitive salary package.Monthly clothing allowance.Opportunity to join a fast-growing South Australian, family-owned business.Positive, inclusive, and empowering company culture.Supportive and creative team environment.The chance to make a genuine impact on a rising fashion brand.Seniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesRetailReferrals increase your chances of interviewing at Serafina Australia by 2xGet notified about new Social Media Marketing Specialist jobs in Norwood, South Australia, Australia.Adelaide, South Australia, Australia 1 week agoDigital Marketing Coordinator Make an Impact - Permanent Full Time Role - Based in Woodville, SAWoodville, South Australia, Australia 1 week agoGlenside, South Australia, Australia 1 day agoAdelaide, South Australia, Australia 1 month agoAdelaide, South Australia, Australia 2 days agoSenior Creative Content Marketing ManagerAdelaide, South Australia, Australia 3 months agoAdelaide, South Australia, Australia 2 weeks agoSales & Marketing Manager (SA) - Property DeveloperBusiness Systems Support & Marketing Manager, South AustraliaAdelaide, South Australia, Australia 6 days agoClapham, South Australia, Australia 2 months agoWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
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