Job Title

1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Inca Property Group is a privately owned property developer based in Byron Bay with an existing and growing pipeline of apartment and industrial projects between Sydney and the Gold Coast. Inca specializes in creating high-quality residences, industrial land and business precincts, always seeking to provide long-term value.As we continue to scale we require a talented Project Marketing Manager to join our dynamic team.Based at our head office in Byron Bay with some WFH flexibilityWork alongside a small sales and development management teamExperience in property industry preferredSome local and interstate travel requiredRole DescriptionThe Project Marketing Manager will be responsible for developing and implementing marketing strategies, managing marketing campaigns, and coordinating with internal and external teams. These strategies will position projects that align with Inca Groups brand, vision and drive sales inquiries to meet targeted sales goals and project deadlines. This role is crucial part of the team that will oversee the execution and performance of these strategies to ensure successful outcomes across multiple projects.Determine positioning and brand strategy for new development projects.Prepare marketing program, aligning with project development timelines and within allocated marketing budget.Collaborate with internal and external stakeholders to align marketing initiatives with business objectives.Marketing Collateral and CommunicationDevelop and deliver all marketing collateral and communication assets for each project.Create project visuals and copy, source reference material, images, data, and content for brochures and websites.Organise project renders, photography, and video of project aerials and key infrastructure.Compile instructions for graphic designers, web developers, copywriters, and other vendors to create marketing collateral.Production of Project AssetsCoordinate production of printed brochures, flyers, billboards, mesh banners, hoarding, and pull-up banners.Conduct product research, obtain supplier quotations, manage installation, delivery, and storage of materials.Social Media ManagementDevelop content strategy for monthly project marketing on social platforms (both paid and organic).Research data and prepare posts content, collaborating with designers, videographers and social media managers.Track and report on performance of organic and paid campaigns.Collaborate with videographer and internal team to execute filmed contentEmail MarketingManage content strategy for monthly project marketing email communication.Work with our agents to prepare the content calendar, liaise with designers and email content manager to set up email templates, and create photo, video, and visual assets.Execute campaigns and report on performance.Public Relations (PR)Liaise with external PR and Comms teams to create media opportunity.Monitor agency performance and assess the impact of PR initiatives.Event Marketing and SponsorshipsPlan and execute events.Optimise project and brand exposure at events.Collect content for post-event marketing assets and database expansion.Onsite Branding and PresentationIdentify and maintain brand presence in key suburbs including identifying key signage opportunities.Manage branded presentations on individual property sites.Campaign Tracking and ReportingAssist with reporting across all marketing channels, including paid ads, external email, web traffic, PR campaigns, and offline activitiesEnsure CRM databases are kept up to date across the various projects and development sectorsEssential Experience and SkillsExperience within the Property industry3+ years in project marketing roles.Experience managing print and digital collateral design and production.Proficient in small-scale event management and coordination.Familiarity with CRM platforms (e.g., HubSpot, Mailchimp, Zappier), Google marketing tools, MetaA strong stakeholder focus with the ability to engage and collaborate effectively.If you are a creative and driven marketer wanting to work in the best place in Australia, we''d love to hear from you!Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesReferrals increase your chances of interviewing at Inca Property Group by 2xGet notified about new Marketing Manager jobs in Byron Bay, New South Wales, Australia.Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr