Job Title

Digital Marketing SpecialistMake the algorithms work for us!From Google to Facebook to inboxes everywhere youll place our content where it matters most.Drive SEO, SEM, social media, email, and digital campaigns that keep us visible, relevant, and ahead of the curve.What You''ll Be DoingAs our Digital Marketing Specialist, youll lead end-to-end campaigns and digital channel performance across web, search, social, and email. Working closely with content, design and sales teams, youll ensure that everything from our SEO to social storytelling is meaningful, measurable, and results focused.Key Responsibilities:Lead and manage SEO, SEM and paid social strategiesBuild smart retargeting campaigns and brand awareness journeysDrive traffic through strategic content, Google Ads, Meta Ads, and CRM-based automationsOwn the end-to-end email marketing lifecycleOversee and grow organic and paid social media platforms (Facebook, Instagram, LinkedIn)Work with designers and copywriters to bring multi-channel campaigns to lifeAnalyse digital KPIs and UX behaviours to improve performanceRecommend and implement website and landing page enhancementsTrack and report on performance metrics using GA4, Search Console, etc.What Youll Bring35+ years experience in digital marketing (property/lifestyle sector a bonus)Proven track record in SEO, paid ads, EDMs and CRM automationsStrong analytical mindset able to read data and translate insights into strategySolid CMS experience (e.g. WordPress, Squarespace)Familiarity with tools like GA4, SEMrush, Ahrefs, Brightfox, Mailchimp or similarExperience in optimising for lead generation, UX and conversionBasic graphic design (Canva, Adobe Suite) and great content instinctsA proactive, positive attitude and ability to work both independently and collaboratively(Bonus) Over-50s or lifestyle brand experience, or video editing capabilityWhy Join Living Gems?Living Gems is a family-owned, 40-year-old brand undergoing a dynamic rebirth. As we return to our roots after divesting from the GemLife partnership, we are focused on delivering brand-new, luxury over-50s resorts that redefine what community living means.Now is the time to be part of our journey were building a vibrant, modern team of creatives, marketers and strategists who want to make a difference, tell great stories, and grow together.Competitive salary packageFull-time permanent role with flexibilityTools and platforms to do your best workCareer growth in a revitalised and ambitious businessWho Are Living Gems?With a legacy spanning more than 40 years, Living Gems has long been a trusted name in creating premium, resort-style communities for over-50s. Now, in an exciting new chapter as a proudly family-owned and independent business, were returning to our rootsrefocusing on quality, connection, and community.Were starting fresh building a new generation of lifestyle resorts that reflect our renewed vision. These resorts blend luxury with lifestyle and are designed to enrich the lives of active over-50s who value comfort, community, and choice.Its an incredible time to join the journey as we launch new developmentsstarting with our flagship Rockhampton resort. If you''re looking to be part of something meaningful, future-focused, and genuinely rewarding, Living Gems is the place to be.How to ApplyTo express your interest, please send your cover lettertelling us your storyand your up-to-date resume addressed to Nicola by pressing APPLY!We cant wait to hear from you! #J-18808-Ljbffr