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Marketing Automation Specialist - Broadbeach, QLDJoin to apply for the Marketing Automation Specialist - Broadbeach, QLD role at Ignite Travel GroupMarketing Automation Specialist - Broadbeach, QLD5 days ago Be among the first 25 applicantsJoin to apply for the Marketing Automation Specialist - Broadbeach, QLD role at Ignite Travel GroupIgnite Your Marketing Career!We''re on the lookout for aIgnite Your Marketing Career!We''re on the lookout for a Marketing Automation Specialist to drive smart, data-led campaigns that enhance customer journeys and fuel business growth across Ignite Travels dynamic brand portfolio. From planning and execution to performance optimisation, youll craft personalised campaigns, uncover insights, and deliver measurable results. If you''re passionate about customer experience, automation best practices, and working cross-functionally in a fast-paced, creative environmentthis is your next big move.A day in the life:Marketing Automation: Lead end-to-end development of personalised, omni-channel customer journeys and campaigns, whilst assisting with implementation and optimisation of Microsoft Customer Insights DataManage planning, segmentation, testing, and performance of customer lifecycle, travel purchase journeys and loyalty program journeys, including collaborating with Digital and Creative teams to design email/SMS campaigns that drive resultsTroubleshoot and maintain Microsoft Dynamics 365 systems, ensuring CRM hygiene and act as the go-to expert on marketing automation and data-driven best practicesIdentify and implement automation opportunities to improve online experience and conversions and ensure accurate deployment of highly personalised messagesReporting and Optimisation: Track and report on campaign performance against KPIs and use insights to improve customer journey touchpoints and digital ROISupport ongoing development of reporting tools, dashboards, and analyticsTest & Learn: Drive A/B testing and experimentation to boost customer engagement and retention and work with cross-functional teams to test improvements and evaluate resultsSupporting Business Objectives: Contribute to digital initiatives including campaign rollouts and innovation projects, help design and execute loyalty and retention strategies for consistent customer experiences and ensure compliance with data privacy regulations and marketing standardsProvide support across broader Digital Marketing activities as neededWho you are:3-5 years hands-on experience with marketing automation tools (experience with Microsoft Dynamics CI and/or Validity a bonus)Strong grasp of customer lifecycle journeys and segmentation strategiesA great attention to detail and proven ability to manage priorities to meet deadlinesStrong problem solving and analytical skillsProficient in reporting and analytics tools (Google Analytics, Looker Studio, Power BI); familiarity with CIJ or CID reporting highly regardedUnderstanding of digital marketing funnel and cross channel activityCreative and innovative thinker with great written and verbal communication skillsA can do attitude to own the role, jump at challenges and find ways to add valueThe ability to collaborate with internal stakeholders and are a strong team playerTertiary qualifications in marketing/communications/advertising or relevant industry training highly regardedWhat you''ll enjoy: Ongoing brain power-ups and skill sharpening, plus occasional escapes to bucket list destinations Catapult your career across a network of brands and businesses in an evolving industry Say no to full price! Nab discounts on travel and more thanks to our sweet rewards program Access to industry leading health and well - being programs and financial advisors Set up shop in a swanky beachfront office in Broadbeach, with a golden ticket to public transport and parking perks Enjoy social events to promote networking, celebration of wins, and sometimes just for fun! Take volunteer leave as part of giving back to the local community#IGNTOur Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumesSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionInformation TechnologyReferrals increase your chances of interviewing at Ignite Travel Group by 2xSign in to set job alerts for Marketing Automation Specialist roles.Helensvale, Queensland, Australia 4 days agoTweed Heads, New South Wales, Australia 2 weeks agoContent & Community Coordinator: Digital MarketingWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr