Job Title

Join to apply for the Customer Marketing Manager role at hipages Group1 day ago Be among the first 25 applicantsJoin to apply for the Customer Marketing Manager role at hipages GroupGet AI-powered advice on this job and more exclusive features.About us:Were hipages - Australias #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we''re on a mission to transform the trade industry and improve lives.About us:Were hipages - Australias #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we''re on a mission to transform the trade industry and improve lives.With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.Were proud to be a certified Great Place to Work and WORK180s #1 Employer for Women. At hipages, youll find real impact, career growth and a workplace where everyone belongs.About the role:As a Customer Marketing Manager focused on Tradie Engagement, youll play a central role in how tradies experience hipagesboth on and off platform. Youll collaborate closely with Sales, Product-Led Growth and our Job Management teams to deliver lifecycle strategies that support acquisition, onboarding, engagement, and long-term retention.This role will report to the Head of Customer Marketing and act as a key point of contact for tradie-focused lifecycle initiatives within cross-functional teams.Were not just looking for someone to build comms - we want someone who gets how lifecycle programs and product experiences work together to drive habit-forming behaviours. Someone who knows how to bring the right message, to the right tradie, at the right moment.Why join our marketing team?A clear company purpose and a STRONG brandHybrid working model - 50% work from homeCross-functional collaborationIn-house Talent Development team to prioritise personal and career growthCompetitive salary, benefits and perks, plus equity via our Employee Share ProgramHow you will add value:Lead and shape strategy: Partner with Customer Marketing leadership, Product-Led Growth, and Job Management squads to set strategy and prioritise high-impact initiatives.Create and optimise journeys: Build, reimagine, and iterate on lifecycle programs using a test-and-learn approach that moves the needle on acquisition, engagement and retention.Unlock data-driven insights: Use data, research, and behavioural signals to understand tradie needs, uncover new opportunities, and inform program design.Think like a product marketer: Deeply understand the hipages product experience so you can craft communications that enhance and support tradie behaviour in-platform.Execute personalised experiences: Own the tradie lifecycle channel strategy across Brazeincluding email, push, in-app, SMS and beyond.Champion continuous improvement: Use experimentation frameworks to test hypotheses, measure impact, and scale what works.Write for outcomes: Apply CX principles and digital copywriting best practice to create clear, compelling messages that drive action.Tell a compelling story: Share your results, learnings, and rationale with stakeholdersbringing people on the journey with you.About you:Were after a lifecycle marketer whos commercially minded, confident in data, and thrives in cross-functional environments.3+ years of experience in a lifecycle, customer, or data-driven marketing role - ideally in SaaS, subscription, or platform-based businesses.Strong familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, Amplitude, or Adobe Marketing Cloud.Experience working in or with cross-functional teams across Product, Design, and Engineering.Hands-on experience running tests and applying experimentation methodologies to improve outcomes.Strong communication and storytelling skills - you can clearly explain the why behind your work and the results its driving.A passion for customers and the curiosity to understand their behaviours, pain points, and motivations.Laser focus on metrics, with the ability to articulate whats working and where to iterate.Hunger to learn and grow - youre someone whos always looking to level up and push the craft forward.An understanding of CDPs and 360 Customer Views is ideal but not essential.Why youll thrive at hipagesWe move fast, back each other, and care deeply about making a difference for our customers. Youll join a tight-knit, supportive team that values bold ideas, practical execution, and having fun along the way.Life at hipages:Were more than just a workplace - were a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.Youll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement its why 85% of our team say their leader is great.And theres more:Diverse, collaborative teams that love solving problemsAgile squads, hackathons, off-sites and roadshowsExtra leave for birthdays, volunteering, and moreHealthy snacks, continental breakfast and fresh fruitSydney CBD office near Town Hall and Gadigal StationsTailored growth support, mentoring and stretch projectsA vibrant social scene - we work hard and have fun doing itWe prioritise Diversity:At hipages, innovation and collaboration thrive in diverse and inclusive teams. We dont expect you to know everything - we care more about who you are as a person, a team member, and a leader.Were proud to be endorsed by WORK180 for supporting womens careers and we value diversity across culture, age, gender identity and sexual orientation.Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think youd be a great fit - even if you dont meet every requirement- wed love to hear from you.Were also a Circle Back Initiative Employer, which means we commit to responding to every applicant.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesMobile Computing Software ProductsReferrals increase your chances of interviewing at hipages Group by 2xGet notified about new Customer Marketing Manager jobs in Sydney, New South Wales, Australia.Director, APAC Marketing & CommunicationsNorth Sydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 3 days agoSenior Brand Manager - Healthcare / Rx / Scale UpSenior Brand Manager - Prescription MedicinesSt Leonards, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 2 months agoEastwood, New South Wales, Australia 2 months agoSydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 3 days agoSenior Director, Marketing, MedSurg - APACSydney, New South Wales, Australia 11 hours agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoMillers Point, New South Wales, Australia 3 days agoBondi Beach, New South Wales, Australia 1 month agoMillers Point, New South Wales, Australia 1 day agoOperational Excellence Manager (Creative Team)Sydney, New South Wales, Australia 1 month agoSurry Hills, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 3 weeks agoSERVICE & AFTER SALES MANAGER DENTAL AND MEDICALSydney, New South Wales, Australia 2 weeks agoSenior Product/Program Manager, Customer Experience, APAC CX PM teamSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoConcord West, New South Wales, Australia 2 days agoConcord West, New South Wales, Australia 2 days agoChatswood, New South Wales, Australia 2 weeks agoWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr