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1 day ago Be among the first 25 applicantsThis range is provided by Aquent Australia. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.Base pay rangeA$115,000.00/yr - A$125,000.00/yrDirect message the job poster from Aquent AustraliaPractice Manager @ Aquent Australia | Representing Senior Marketing, Content and Analytics TalentInitial 6 month ContractMarketing Automation SpecialistHybrid: 3 days in Office / 2 days WFHOur client is a leader within the higher education sector and known to be driven by innovation, inclusion and impact. Were on the hunt for a Social Media Lead a creative and strategic storyteller whos ready to take the reins of our social presence and connect with our vibrant Gen Z and Gen Alpha audiences.In this role, youll lead the strategic planning, creation, and execution of their social media presence across platforms like Instagram, TikTok, Facebook, YouTube, and more. Youll combine strong content instincts with data insights to strengthen our brand, boost engagement, and support institutional goals like student recruitment and community connection.Key Responsibilities:Own and execute social media strategy driving engagement, awareness and community-building across platforms.Create dynamic multimedia content (video, text, graphics) that tells their story showcasing our student experience, events, and research impact.Monitor trends and performance metrics making data-led recommendations to optimise content and reach.Manage their content calendar, ensuring timely and consistent messaging.Collaborate with stakeholders across Marketing, Alumni, Student Services and more aligning content to broader initiatives like Open Day and major campaigns.Support paid social campaigns, using your experience in advertising and targeting to amplify key initiatives.Champion brand voice and tone, and ensure content remains inclusive, engaging and on-brand.About You:Youre a socially savvy digital native with experience leading the social media presence for a youth-facing brand or institution.A degree in communications, marketing or a related field, with relevant professional experience.Demonstrated social media experience within either agency or in-houseA strong track record of managing multi-platform social content and strategies.Hands-on skills in content creation (video, photography, editing, graphic design tools) preferredKnowledge of and previous experience in a Gen Z / Alpha focused brandExperience interpreting data and social analytics tools (Sprinklr experience is a bonus).A collaborative spirit, sharp instincts, and the ability to juggle multiple projects in a fast-paced environment.Passion for student engagement, creative storytelling, and pushing boundaries in the digital space.Please Apply ASAPZena NicolsonSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeContractJob functionJob functionMarketingIndustriesHigher EducationReferrals increase your chances of interviewing at Aquent Australia by 2xSign in to set job alerts for Social Media Manager roles.Senior Marketing Manager - Wilson ( 12 month contract)Moorabbin, Victoria, Australia A$130,000.00-A$140,000.00 5 days agoMelbourne, Victoria, Australia 21 hours agoBroadmeadows, Victoria, Australia 3 days agoMelbourne, Victoria, Australia 2 months agoSouthbank, Victoria, Australia 3 days agoMelbourne, Victoria, Australia 6 days agoMelbourne, Victoria, Australia 1 week agoSenior Creative Content Marketing ManagerMelbourne, Victoria, Australia 2 months agoMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 2 months agoEntertainment Marketing Manager | Maternity Leave CoverMelbourne, Victoria, Australia 2 days agoFootscray, Victoria, Australia 4 days agoBrand Manager / Marketing Specialist (Beauty)Melbourne, Victoria, Australia 1 week agoSocial Media Manager & Content Creator (Full Time)Melbourne, Victoria, Australia 1 week agoMarketing Specialist, Australia & New Zealand (ANZ)Melbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 3 weeks agoHawthorn East, Victoria, Australia 1 day agoMelbourne, Victoria, Australia 1 week agoMarketing Manager - Euky Bear, Vicks, BraunOakleigh South, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 3 weeks agoDigital Marketing Specialist (Paid Search + Paid Social)Melbourne, Victoria, Australia 5 days agoSouth Melbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 3 weeks agoWere unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr