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Get AI-powered advice on this job and more exclusive features.1-minute walk to public transport, central Chatswood location close to Westfield shopping and cafesWork 2 days from home, paid parental leave, work trip, study assistance, weekly social events and more!$$$ Competitive salary & benefitsThe Company12d Synergy was born in 2011 to help the Stronger Christchurch Infrastructure Rebuild Team (SCIRT) and the New Zealand community rebuild after the devastating Christchurch earthquakes. Their mission is to help businesses succeed by creating a simpler, smarter way to work.12d Synergy is a fast-growing and well established Australian-based SaaS and on-premises software company. We create data management and project collaboration software for the architectural, engineering and construction industry (AEC).For more information about us, visit our website here: the heart of 12d Synergy is a young and vibrant, positivity-driven culture. Were a fun, supportive, family-friendly and, above all, a down-to-earth bunch. 12d Synergy was born and bred on Sydneys beautiful Northern Beaches (think Bondi but better!) and moved to Chatswood due to our rapidly growing team; hey even our CEO surfs!About the Role:As our Digital Marketing Specialist, youll take the lead on all things paid media and SEO. Youll own performance across platforms like LinkedIn, Google, Meta, and more from planning, briefing creatives, launching campaigns, to optimisation and reporting.Youll work closely with key team members to craft integrated campaigns that connect the dots blending data and creativity to deliver results.Its a hands-on role with a big impact: growing brand awareness, generating high-quality leads, and helping us scale globally in the engineering and construction industry.Key Responsibilities:Campaign ManagementPlan, execute, and optimise paid media campaigns across LinkedIn, Google Ads, and Meta targeting key B2B audiences in the engineering and construction industryDevelop and manage full-funnel campaign strategies, landing pages, lead magnets, and retargeting funnelsContinuously A/B test ad creatives, messaging, CTAs, and audience segments to maximise performanceImplement and manage conversion tracking, attribution models, and marketing automation toolsCollaborate with our sales, design, and marketing teams to align marketing efforts with business goalsAnalytics & Performance TrackingGenerate actionable reports, insights, and dashboards using GA4, LinkedIn Campaign Manager, and other toolsWebsite & Content SupportWork with the broader marketing team to ensure digital activity is aligned with SEO and content strategy.Help build and optimise WordPress landing pages, and formsRecommend UX improvements to enhance user journeys and reduce bounce rates.SEO insights for contentInternational Brand GrowthAdapt campaigns and messaging to resonate across international markets and regions.Research digital behaviours and B2B buying trends in target regions.Contribute to global expansion strategies through performance data and localisation opportunitiesAbout You:3-5+ years of digital marketing and campaign management experienceStrong understanding of audience targeting, bid strategies, keyword optimisation, and landing page performanceProven ability to manage and scale high-performing ad campaigns on LinkedIn, Google, and Meta (Primarily LinkedIn and Google)Youre proficient with GA4, Meta Business Suite, Google Ads, and LinkedIn Campaign ManagerStrong communication and copywriting skills for ad creatives and landing pagesHighly analytical, results-oriented, and detail-focusedDigital Marketing and/or Business Tertiary Qualification (minimum Credit average) or relevant work experience.Experience in SaaS, Engineering/Construction industry, or B2B marketing is a plus.Study assistance, birthday leave, culture club, weekly social events and activities, paid parental leave benefit, flexible working, work from home 2 days per week, yearly work trip, Employee Assistance Program, referral program, in-office perks snacks, drinks, arcade machine and more! Check out our full list of benefits here: position is not just about the tasks you''ll undertake, but about being an integral part of a progressive marketing team and contributing to the growth of 12d Synergy.How to Apply:If youre a driven individual passionate about content marketing and looking to make an impact, we want to hear from you!Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at 12d Synergy by 2xGet notified about new Digital Marketing Specialist jobs in Chatswood, New South Wales, Australia.Sydney, New South Wales, Australia 6 days agoSocial & Digital Marketing Specialist - ConsumerSydney, New South Wales, Australia 12 hours agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 2 weeks agoEveleigh, New South Wales, Australia 4 days agoCrows Nest, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 3 weeks agoMacquarie Park, New South Wales, Australia 5 days agoMarketing Manager, Australia & New ZealandSydney, New South Wales, Australia $80,000.00-$80,000.00 1 day agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 3 weeks agoLane Cove West, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 6 days agoParramatta, New South Wales, Australia 1 week agoSt Leonards, New South Wales, Australia 1 month agoSilverwater, New South Wales, Australia 1 week agoSurry Hills, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoDigital Experience Specialist, Australia (12 Months Contract)Sydney, New South Wales, Australia 6 days agoGreater Sydney Area A$42.00-A$47.00 3 weeks agoSydney, New South Wales, Australia 2 months agoMillers Point, New South Wales, Australia 1 week agoWere unlocking community knowledge in a new way. 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