Job Title

OverviewGroup Head of Marketing - B2C Scale-UpLead and drive the customer marketing blueprint to drive growthUncover new opportunities through a data driven and analytical approach$240k plus super and bonusWhen the art and science of marketing come together in a well thought out strategy that is aligned to lofty business goals, and when a leader has the passion, analytical edge and know-how to bring it to life, this is where the magic occurs.The ScopeStepping into this role, you''ll be in the driving seat to cement a hyper growth business as a market leader by identifying target segments, connecting authentically with customers and amplifying growth across local and global markets. You''ll be energised by the opportunity to combine your strategic thinking capabilities and curiosity for data to deliver compelling initiatives, and have a passion for applying your expertise to:Developing a best practice multi channel marketing blueprint to amplify the brand and identify, attract and retain target customer segments in each geographyDelivering cutting edge digital initiatives, showcasing your expertise in best practice methodologies to drive compelling online experiencesDeveloping best in class CRM workflowsDriving price, product, place and promotion strategic planningShowcasing your expertise in brand development Leveraging and interrogating what the data is telling you and make effective decisionsCoaching and mentoring a tight-knit team to deliver individual, customer and business successChampioning the marketing efforts across the leadership team and using their know-how to influence the strategyHow You''ll Make An ImpactThis role will tempt a strategic yet hands-on B2C marketer from a scale-up environment that can leverage their strategic planning expertise and highlight their:Expertise in working across multiple global marketsTrack record in driving sustained growth through integrated and full funnel customer marketing initiativesDeep expertise in CX/CRMAnalytical skills, with a demonstrated ability to delve into and interrogate dataLeadership skills and ability to build and nurture relationships across a diverse team both locally and offshoreAbility to make decisions that count and deliver programs of work to agreed timeframesIf this sounds like it has your name on it and you''d like some of the finer details, apply now or get in touch with Michelle Rubinstein at The Onset on 0413 463 043.Job InsightsUnlock job insights, salary match, and skills match. To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage. #J-18808-Ljbffr