Job Title

OverviewThe Head of Marketing is responsible for the development and oversight of strategic initiatives that drive growth and awareness of Leafio''s offering within the pharmacy sector in Australia. This role will lead the refinement and execution of the marketing strategy with a focus on growth, acquisition, retention, and brand recognition. Managing a high-performing team of marketing and creative specialists, the Head of Marketing will provide strong leadership, direction, and support to ensure the delivery of measurable business outcomes. The role reports directly to the General Manager.Strategy & ExecutionRefine and optimise the marketing strategy with a focus on customer growth, acquisition, and retention.Set and manage marketing budgets, ensuring efficient allocation of spend and measurable ROI across all channels.Use data-driven insights to track performance, measure the effectiveness of growth initiatives, and implement continuous improvements.Monitor market dynamics, emerging trends, and competitor activity to adjust strategies proactively.Define, own, and deliver on departmental and individual OKRs linked to growth and revenue outcomes.Lead Generation & ConversionDrive lead generation initiatives in collaboration with sales, ensuring seamless lead conversion.Develop and implement lead nurturing strategies to guide prospects through the funnel.Partner with the product team to optimise Leafios eCommerce platform, including CRO, performance marketing, and digital advertising.RetentionPartner with the CRM Manager to deliver a comprehensive retention strategy including segmentation, personalisation, and lifecycle marketing.Oversee customer engagement and loyalty initiatives to maximise retention and lifetime value (LTV).Foster collaboration with product, customer support, and sales to deliver an exceptional customer experience at every touchpoint.Campaign Planning & ExecutionLead the development and delivery of Leafios campaign calendar in alignment with commercial and revenue goals.Oversee channel strategy, assess effectiveness, and test new opportunities.Ensure creation of compelling, brand-aligned messaging and content tailored to pharmacy audiences.Brand ManagementShape and strengthen the Leafio brand to ensure consistent positioning and differentiation in the pharmacy market.Implement initiatives that build brand equity and enhance market visibility.Data Analysis & ReportingMeasure and analyse marketing effectiveness using relevant analytics tools and metrics.Provide leadership with regular insights and recommendations to guide decision-making.Partner with data analysts to optimise marketing reporting and leverage insights for continuous improvement.People LeadershipBuild and lead a high-performing marketing team with clear roles, goals, and accountability.Provide mentorship, coaching, and professional development to team members.Set and track team OKRs and KPIs, ensuring alignment with business objectives.Cross-functional CollaborationPartner with sales to align marketing efforts with sales objectives, providing enablement tools and collateral.Collaborate with Montu Brands marketing leadership to optimise brand campaigns and performance.Work closely with product and technology teams to ensure prioritisation and delivery of mutual projects.QualificationsLeadership Experience: Minimum 8+ years in senior B2B marketing roles, with a proven track record of delivering growth.Industry Knowledge: Experience working within or adjacent to the pharmacy sector, with strong understanding of its dynamics.Retention Expertise: Demonstrated success in designing and executing customer retention and loyalty initiatives.Data-Driven: Highly skilled in using analytics and data insights to inform decisions, measure ROI, and drive optimisation.People Leadership: Strong experience in building, coaching, and leading high-performing marketing teams.Collaboration & Communication: Excellent interpersonal skills to effectively partner with internal stakeholders and external collaborators.Creativity & Problem-Solving: Proven ability to develop innovative, customer-centric marketing approaches.Project Management: Strong organisational skills, able to manage multiple campaigns and priorities simultaneously.Additional InformationYoull be joining a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase. We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers.Other BenefitsGaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.Discounts with over 450 retailers through our Reward and Recognition platform.The freedom of a full-time, work-from-home role.Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.Mental health support through our wellbeing platform, Unmind.A private health insurance discount through Medibank.Up to 8 weeks of paid parental leave.Swag kits to celebrate key milestones in your journey with us.Ergonomic equipment reimbursement to enhance your home office.Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing #J-18808-Ljbffr