Job Title

OverviewWere looking for a dynamic Content Marketing Specialist to join Ricohs Marketing Communications team. Youll be responsible for creating engaging, customer-centric content across digital and offline channels that supports lead generation, brand awareness, and customer engagement. This is not a content writer role its about building content strategies, roadmaps, and campaigns that drive measurable impact. Youll use the latest AI and digital tools to move with pace, while ensuring content is aligned to Ricohs brand voice and business priorities.ResponsibilitiesDevelop and maintain a content roadmap that supports campaigns, SEO priorities and customer journeys.Create engaging and informative marketing content, including case studies, white papers, brochures, web pages, blog posts, videos, marketing campaigns and sales enablement collateral. End-to-end ownership of content from ideation, content development, design and distribution.Occasional production of high-quality, engaging content for Ricoh company tenders/BID library.Leverage AI tools (e.g., Copilot, ChatGPT, Canva AI) to accelerate ideation, drafting, and repurposing, while ensuring outputs reflect Ricohs brand tone and quality standards.Collaborate with Digital Marketing Specialist to optimise content for SEO, SEM, and analytics-driven performance.Work with subject matter experts to develop content for ease of understanding and alignment with objectives (e.g., brand awareness, lead generation).Stay up-to-date with industry trends, competitor offerings, and market dynamics to refine content strategies and messaging.Analyse and report on the performance of different content types and channels, adjusting strategies as needed to achieve optimal engagement and conversion rates.Collaborate with external partners, agencies, and stakeholders to amplify the reach of marketing content.Qualifications3-5 years experience in B2B content marketing, copywriting or campaign development (technology sector experience is an advantage).Excellent writing, editing, and storytelling skills able to adapt tone across channels and audiences.Demonstrated experience using AI and digital marketing tools in content creation and workflow.Highly organised and comfortable managing multiple projects at pace, without sacrificing quality.Able to identify gaps in information and ask the right questions or proactively research to develop understanding.Ability to digest technical or complex information and develop easy-to-understand written materials tailored to target audiences.Ability to work autonomously with minimal supervision.What we give back to you?At Ricoh, we take pride in giving back for your contribution to our success. We offer a range of benefits including:Purchased Leave SchemeFree income protection coverWellness programNovated leasingEmployment TypePermanentUnlock job insightsSalary matchNumber of applicantsSkills matchThe greatest asset of a company, a country, or the Earth itself, is the imagination of its people. By thinking creatively and collaborating with each other, people can improve the way communities live and work together. From the very beginning, Ricoh has been energized by this belief in the power of creative ideas. The companys founder, Kiyoshi Ichimura, nurtured a unique pool of thinkers, motivated by professional pride, who refused to be limited by tradition. They envisioned a world where information could be copied precisely and distributed at the touch of a buttona world where critical business knowledge was available anywhere, anytime. Ricoh made this vision a reality through a potent combination of technology, engineering, and quality manufacturing. Its printers, copiers and fax machines spearheaded the era of office automation and revolutionized business operations. More recently, managed document services have established Ricohs reputation as a global document expert. #J-18808-Ljbffr