Job Title

About AssistRx AssistRx is a leading healthcare technology company specializing in patient-support solutions that connect patients, providers, and life-science companies for faster, more coordinated access to therapy. Our platform combines advanced technology with personalized support to simplify complex specialtymedication journeysimpacting the lives of millions of patients every year. Position Summary The Director of Product Marketing will define, lead, and execute the gotomarket (GTM) strategy for AssistRxs portfolio of technology and patientsupport solutions. This leader will bridge product management, marketing, and commercial teamsensuring every product launch, positioning statement, and sales enablement asset clearly communicates AssistRxs value and drives adoption. This is a strategic, handson role ideal for a datadriven storyteller who thrives in a highgrowth healthcaretech environment and knows how to translate complex capabilities into compelling market narratives. Key Responsibilities Develop and Own GTM Strategy: Lead product positioning, messaging, pricing, and launch planning for AssistRxs patientsupport and specialtypharma solutions. Market Intelligence: Analyze competitive landscape, customer insights, and emerging trends to inform strategy and identify whitespace opportunities. Sales Enablement: Build tools, decks, and training programs that empower the sales organization with strong product narratives and differentiated messaging. Content and Campaign Development: Partner with marketing communications to deliver highimpact materialswhite papers, case studies, landing pages, videos, and thoughtleadership campaigns. CrossFunctional Collaboration: Work closely with Product Management, Sales, Client Success, and Data & Reporting teams to align market feedback with roadmap priorities. Performance Tracking: Measure campaign performance and productmarketing ROI using KPIs such as adoption, engagement, and lead conversion rates. Required: Bachelors degree in Marketing, Business, Communications, or related field. 8+ years of B2B productmarketing experience, preferably in healthcare, life sciences, or SaaS. Proven success developing and executing GTM strategies for complex software or service products. Exceptional storytelling, writing, and presentation skills; able to translate technical concepts into client value. Strong analytical mindset with experience leveraging data and market insights to drive strategy. Demonstrated collaboration across crossfunctional and executive teams. Preferred: Experience in healthcare technology, specialtypharma services, or patientaccess programs. MBA or advanced degree. Familiarity with CRM and marketingautomation tools (Salesforce, HubSpot, etc.). Experience leading or mentoring productmarketing teams. Supportive, progressive, fastpaced environment Competitive pay structure Matching 401(k) with immediate vesting Medical, dental, vision, life, & shortterm disability insurance Opportunity to impact patient outcomes through datadriven healthcare technology. Collaborative and missiondriven culture that values innovation and continuous learning. Access to cuttingedge cloud technologies and modern data engineering tools. Competitive compensation, comprehensive benefits, and career growth opportunities AssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other nonmerit based factors, or any other protected categories protected by federal, state, or local laws. All offers of employment with AssistRx are conditional based on the successful completion of a preemployment background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Sponsorship and/or work authorization is not available for this position. AssistRx does not accept unsolicited resumes from search firms or any other vendor services. Any unsolicited resumes will be considered property of AssistRx and no fee will be paid in the event of a hire. #J-18808-Ljbffr