Job Title

We''re hiring! - Marketing Manager Would you like to be part of a growing, innovative global business thats working to help the bees? About the Role Flow is a growing and innovative global business that strives to have a positive environmental impact. Were on the search for a Marketing Manager to lead the development and delivery of marketing strategies that strengthen our brand, build authentic connection with our audience, and drive business results. Youll balance big picture thinking with daytoday executionshaping our story, crafting campaigns, and turning insight into results. Reporting to the CEO & GM, this role sits alongside our Growth Marketing Manager (digital ads, UX and ecommerce optimisation) and involves leading a team that includes our Social Media Manager, inhouse media production, and Key Accounts Coordinator. We work from our spectacular Byron Bay office, and most of us do a couple of days a week from home. Flow is a purposedriven company, and were a dynamic bunch who care about what were doing. Youll take the reins on marketing direction devising strategy across markets, refining our brand identity, coordinating the team to bring out their best, rolling up your sleeves to get involved where youre needed, and combining creative ideas with analytical rigour to deliver real business outcomes. If marketing that feels as good as it performs is your thing and youre lit up by the opportunity to help the bees, wed love to hear from you. Key Responsibilities This role cuts across the entire marketing functionfrom strategy to executionworking to attract, convert, and retain customers. Responsibilities include: Team Management: Lead and nurture a highperforming marketing team. Set clear goals, offer direction, and create a culture of creativity, accountability, and growth. Strategic Direction: Identify opportunities and set marketing strategy across channels, prioritising initiatives that align with our mission and market potential. Campaign Ideation and Coordination: Develop and execute integrated brand and sales campaignsfrom concept through to deliveryensuring messaging, visuals, and timing align with company strategy and drive measurable impact. Brand Identity: Define and evolve the brand''s voice, values, and visual language; create compelling stories and campaigns that build emotional resonance and recognition across touchpoints. DataInformed Decision Making: Use insights and analytics to refine tactics and track marketing effectiveness. Creative Oversight: Collaborate with internal and external creators, designers, writers, etc. to deliver highimpact assets and content. Product Marketing: Work closely with the product team to launch new offerings and promote our existing range. Market Awareness and International Perspective: Stay attuned to cultural and industry trends, grow the business in transnational markets with an understanding of how to localise without diluting the core brand. About You Youre an inspired marketer with sharp creative instincts and a strategic mindset. Youve worked in a startup or a growing company in a management role. Youre a strong manager who brings out the best in others. You see the bigger picture, spot opportunities, and make smart calls on where to focus. Youre dataliterateyou can interpret insights and use them to inform action. Youve worked in ecommerce environments, ideally selling physical products. You love brand building and understand the power of storytelling, identity, and vibe. Youre confident giving creative direction and feedback as you collaborate with designers, writers, and producers. You appreciate good copy and, if youre not writing it yourself, you know how to get it. Youve had exposure to product marketing and understand how to position offerings effectively. Ideally, youve worked across borders. USA experience is particularly of interest, the UK and EU are also relevant. You care about the planet and want your work to contribute to a more sustainable future. Why work for us? Purposedriven brand with impact at its core Scope for creativity and leadership Dynamic, valuesaligned team Opportunities to shape strategy across markets Commitment to sustainability and doing business for good Beautiful north coast NSW office Flexible hybrid remote working arrangement Click here for more info: Applications close 17th November 2025. Only shortlisted candidates will be contacted. Flow is an equal opportunity employer committed to diversity, equity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal or state laws. #J-18808-Ljbffr